As a marketer, you spend all day thinking about your company’s brand.

But when’s the last time you thought about your creative or marketing team’s brand?

Karl Speak, a best-selling author, keynote speaker and executive consultant, is willing to bet you haven’t given that as much thought as you should.

The truth is that just like improving your company’s brand perception has tangible benefits, so does improving your creative or marketing team’s brand within your company.

Karl joined us for this episode of Marketing Mindshare to talk about the benefits of building a team brand, the process required to build the team brand, and more.