Marketing maybe considered as an essential component to the success or failure of an organisation. There is that much information about what you should be doing in terms of marketing. Matt Foster a marketing enthusiast, shares his knowledge and provides suitable solutions to help the strategic performance of your organisation. Whether you are a student who wants to learn more about marketing to help you with your studies or a small business owner wanting to learn how to improve the strategic performance of your business. This monthly podcast will aim to address a range of topics in marketing.