I was reading the book “Good to Great: How to grow your audience through collaboration” by Jared Easley. There is one section that talks about the rule of 3%. In many cases when it comes to marketing, the number of people (out of 100) that take action is THREE.

So when you start thinking, “Normally have 60 people at a gig, and if 50% of them buy t-shirts that will be BIG MONEY. I’m here to tell you that if you have 60 people at a gig, you can expect to sell maybe  2 shirts. We want to test this theory. If you’ve gone to the movies lately, you’e spent an easy $30 on entertainment that probably did not deliver value. I’m hoping that if you have EVER found the marketing musician podcast valuable you consider donating to keeping it going. DONATE today. Don’t wait.