The one where Ted interviews Dr. Norm O'Reilly from The University of Maine and T1 Agency about:

• His upcoming study: 16th annual "Canadian Sponsorship Landscape Study / Étude sur l’industrie de la commandite au Canada"
• What's the most exciting thing he's seeing in Sports Marketing and Sponsorship Marketing
• How Cause Marketing must be ingrained in any activation marketing
• Presenting at SponsorshipX Montreal on November 23rd
• Best place he's done a Triathlon in the world!

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