Whether you're just starting your marketing career, in a rut, or just want to understand the pros and cons of working in different marketing specialisms, then this podcast is for you. I'm talking about the most popular areas and things I wish I'd have known. From B2B or B2C, to organic social, PPC, SEO and influencer marketing - before you consider switching areas or going in one direction, listen to this episode as it might just change your mind. Some of these things I didn't discover until working in the fields myself.