0:48

Hello and welcome to another episode

0:51

. Today we're going to be going over

0:53

something that isn't often gone over in

0:55

marketing , that I think is extremely important

0:57

and that you can actually use AI

1:00

to help you with , which is almost unheard

1:02

of from my experience . So

1:04

we're going to go over empowering

1:07

your practice using AI

1:09

to create staff training

1:11

for excellence . So let's say you've

1:13

got all this marketing in place and you're getting

1:15

a large inflow of potential

1:18

patients , but they

1:21

come in in a little different way than is normal

1:23

, or they have questions that are unusual . Well

1:25

, you have to have scripts in place so

1:27

that people know what to say , or

1:30

they can even become a thing of like well , I

1:32

have this question . They ask is it ? Well , I'm

1:34

not sure . Give me a second , I'm going to look it up . I think we

1:36

have something about that right here . That's totally acceptable

1:39

, right ? So we're going to go over how

1:41

you can use chat , gpt to create

1:43

those different responses , and

1:45

it is an ongoing process . It's not something

1:47

you do once and set it and forget it . Creating

1:51

this as I'm sure you know as an owner

1:53

and a practitioner , working

1:55

with your staff and

1:58

helping your patients it's an

2:00

ongoing transformative practice , right ? So

2:03

what you want to do is take

2:05

a look at what are the

2:07

contact points in your practice

2:10

with people who potentially buy something

2:12

, and most people think , oh , that's a front desk

2:14

. Well , that is true , of course . And

2:16

then maybe you have someone who's scheduling

2:18

your services and

2:21

they're signing people up , right . So those are two contact

2:23

points . But what about the hygienist

2:25

when she's asked the question ? Right ? Or

2:27

what about the

2:30

person who's you know ? Maybe you have somebody

2:32

who does some of these you

2:35

know services for getting the x-rays

2:37

done and all that you know . However , your office

2:39

is set up . Everyone's different , different

2:42

contact points will need to answer different questions

2:44

. If they're answered correctly , it will result

2:47

in people getting more help from you , getting

2:49

more of the services they need that they

2:51

don't even know about usually , right

2:53

? That's the thing we're not trying to be turn

2:55

your practice into a sales

2:58

you know platform

3:00

, into a sales room . We're

3:03

trying to turn it into a place of uplifting

3:06

information that allows a person

3:08

to get all the help they need , right ? And

3:10

if they're not able to get all the help they need right at that time

3:12

, they at least know about it and it's in the back of their

3:15

mind , right ? So it's really

3:17

important . What you can do is

3:19

take a survey of

3:21

your staff , not

3:23

just what you think , but actually take a survey . This

3:25

is super important . Take a survey

3:27

of your staff of what they have questions

3:30

about Right , and get that

3:32

first . And then

3:34

, once you've gotten what the staff have questions about , then

3:36

you ask what do they often get asked about

3:39

? Right , these are two separate surveys . And

3:41

then you want to do a survey of your

3:43

current patients right

3:45

, and then you want to do a survey of past

3:48

patients , and these are all different

3:50

surveys and these give you the information

3:52

to know what scripts you need

3:54

in order to run your practice

3:56

more efficiently . But you don't have to create the scripts

3:59

. If you've listened to some

4:01

of my earlier chat GPT podcasts

4:04

, the one I did just before

4:06

this actually went

4:08

over how to use chat GPT

4:10

for marketing so you use that same structure

4:13

to then upload your scripts

4:15

that you might need , and there's a particular

4:17

prompt which is just the command you give chat

4:19

in order to tell it create a script

4:21

based on everything I've just given you

4:24

for the following questions

4:26

, and you can put two or three questions , and

4:28

I don't put more than two or three because

4:31

you need to allow chat to catch

4:33

up , basically . But you

4:35

can create scripts and then you obviously have to go through

4:37

and make sure the scripts are accurate . Chat GPT

4:40

has not gone to dental school , so that

4:42

not everything may be completely accurate

4:44

. So you do have to look it over . But it gives you a really

4:46

, really good basis and

4:48

the looking over usually is a matter of minutes as

4:51

opposed to it might be hours to create those

4:53

forms . And then you

4:55

put somebody on your staff in charge

4:58

of getting everybody to know the scripts

5:00

. It doesn't become your headache at all . You're

5:02

an office manager or

5:04

just the core people you want to start with

5:06

that are really the most in contact

5:08

your front desk and your

5:10

. You know your person who's coordinating

5:13

services and all that . They

5:16

can do the scripts first and

5:19

then , after you do all of that , then you

5:21

can drill them yourself . So you let them get

5:23

familiar with it and then you drill them yourself

5:25

. Right , as you do this , there will be more

5:27

questions that come up and then you return to chat

5:29

. Now all of this can be

5:31

delegated to someone you

5:33

know it's not hard to learn how to use chat GPT

5:36

. Yes , in marketing there are some definite

5:38

specific skills that

5:41

need to be learned . But for creating these scripts

5:43

it's already caught and dry , so

5:45

somebody could just go and create scripts

5:47

and then you would just review them , of course , right

5:50

. And then also , as you go through

5:52

these scripts , it allows you to

5:54

enhance your marketing , because now you have a whole

5:56

list of questions that patients have asked or

5:59

past patients have asked , or your

6:01

staff have been asked by patients

6:03

, and you use that to create further marketing

6:06

, to bring in the people that are asking

6:08

the questions you want to be asked in your practice

6:11

, right ? So it's a self feeding mechanism

6:13

. You'll get in more patients , they'll ask more questions , and

6:16

this is how we train your staff

6:18

at the same time as enhancing the marketing . Very

6:21

magical , it's very amazing and it creates

6:23

a very , very upbeat , engaged

6:26

team , because everyone's a part

6:28

of the solution , everyone's a part of the game

6:30

and it doesn't fall on

6:32

on any one person . And

6:35

then , as this all gets put together and these questions

6:38

get put together , you can even ask chat GPT

6:40

to review everything and

6:43

suggest upgrades to the practice

6:45

or suggest new product lines or new

6:47

avenues of revenue . So

6:50

it can also enhance your bottom

6:52

line as well as your ability

6:54

to help your patients with what they're asking questions

6:56

about . So it all becomes very

6:58

, very amazing . It's a very real world

7:00

, it really is

7:02

elevating . And it's a minimum

7:05

of maybe a couple hours

7:07

a week to put these things in , so

7:10

it's not a big extra time grabber

7:13

from everyone . And for you it'd be

7:15

like maybe 20 minutes of review of

7:18

the scripts and then just making sure

7:20

the people delegated have

7:23

, and so I'm not talking a couple hours

7:25

a day or somebody has to set

7:27

out a couple hours each week . I'm talking

7:29

about , like , between the production

7:31

of the chat GPT scripts by the designated

7:34

person who's doing that , your review

7:36

there's an hour of work and then

7:38

maybe an hour of reviewing the scripts with

7:41

the correct people by the manager

7:43

of your office and yourself

7:45

or just the manager , however you want to do it . That

7:47

could all add up to maybe two hours all told

7:50

, all man hours involved . So

7:53

it's not that much Each person . If they

7:55

can drill it for maybe 10 or 15 minutes are good . I'm

7:57

thinking maybe you have three or four people , depending on the size

7:59

of your practice , that initially need to be

8:01

drilled on these scripts and it will evolve

8:03

. And , yes , as you get more of your

8:05

staff involved then , yes , the man hours

8:07

go up slightly , but it's still only 10 or 15

8:10

minutes per person per week and any employee

8:12

can figure that out Right . So

8:15

it's amazing , can totally revitalize

8:17

your practice , totally take it to the next

8:19

level if you're already pretty vital , and

8:22

it can just give you a whole new way

8:24

of interacting on all fronts

8:26

from your patient who's receiving

8:29

service in your chair , to

8:32

the person who's interested , to the person

8:34

who doesn't even know about you yet , to all

8:36

your staff . Knowing and being able to

8:38

reach out and creates a lot more confidence

8:40

in your staff too . So everyone knows what

8:43

page they're on and what page everybody else is

8:45

on . So hopefully that makes a lot of sense . This

8:47

is short and sweet , but there's a lot packed into this

8:49

episode . Again , go to the group , ask

8:51

questions , attend

8:54

our monthly or weekly

8:56

master classes and again

8:58

, val , you'll love it , it'll be amazing

9:00

journey for you . I really look

9:02

forward to meeting you and helping you have that experience

9:05

. Thanks and have a great day .