Last week I promised to talk about why most businesses fail which is the assumption that as long as a product is good there will always be a market for it. That assumption is wrong because it is not established upon any data. It's like tryin

The Place of Effective Brand Storytelling in Marketing

Aug 18th, 2021 37m 32s

If you don't tell your story, no one will. Communicating what your brand stands for and doing that with consistency is a great way to stand out from the crowd.

What do Your Customers Want?

Jul 30th, 2021 13m 53s

Understanding the psychology of your customers is one way you can be able to reach them at a level that resonates with them. People are moved by many things, as a business owner, understanding the mindset of your customers puts you at an advant

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Marketing Revolution By Alphonsio Hub (Trailer)

Jul 30th, 2021 29s

Defining Your Market Audience

Apr 28th, 2021 12m 24s

Understanding how to segment your market and using available resources to market to this specific audience.

The Principle of the Lock and the Key

Apr 11th, 2021 8m 42s

This episode explains the need to have an audience before designing or starting a business. You can't sell to everyone because everyone is not your ideal client.

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