Marketing Rockers #021: 2021 Retrospective - How well did our projections hold up? Did the iOS AppPocalypse happen? (also: Games of the Year; Ubisoft and NFTs))

Released Thursday, 23rd December 2021

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Thursday, 23rd December 2021

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00:15 - Introduction and what is currently on our minds, games, and movies.
02:00 - Game of the Year - It Takes Two, Halo Infinite, Return of the Obra Dinn, Doom Eternal
16:30 - The Witcher Prequel Series - "The Witcher Blood Origin"
21:25 - Retrospective of our Year: The Podcast, Speaking engagements on Pocket Gamer Connects, White Nights, Deconstructor of Fun and GameChanger by TikTok
29:13 - Ubisoft - NFT outrage, toxic work environment
35:25 - Xbox All Access: After praising it all year we are jumping in and will report on our experience periodically
49:45 - Retrospective on our 2021 projections:
- 50:00 - iOS 14 - Doomsday? AppPocalypse? How did the rollout of SKadNetwork impact our business and workflow?
- 57:55 - Influencer Marketing - Did it grow due to tracking loss on iOS? Collaborations?
- 01:02:45 - Story Formats - "They will be everywhere!" - Well, are they?
- 01:14:50 - On-App-Purchase Solutions - Did Facebook Cloud Streaming come through to save us from iOS 14.5++?

Twitter: https://twitter.com/MktgRockers
Facebook: https://www.facebook.com/MktgRockers
Your hosts:
David Westerman: https://twitter.com/dwesterman10
Linus Otten: https://twitter.com/LinusToGo