0:03

Get ready for your daily dose of marketing

0:05

strategies and tactics from entrepreneurs

0:07

with the guile and experience to help

0:10

you find success in any marketing

0:12

capacity. You're listening to Marketing

0:14

School with your instructors Neil Patel

0:16

and Eric Sue.

0:22

All right, guys, before we start, we got a special

0:24

message from our sponsor. If

0:27

you want to rank higher on Google, you gotta

0:29

look at your page speed time. The

0:31

faster website loads, the better off you

0:33

are with Google's Core Vital update.

0:36

That makes it super super important to optimize

0:38

your site for low time. And

0:40

one easy way to do it is use the host

0:43

that Eric and I use, dream Hosts. So

0:45

just go to dream host or Google it,

0:47

find it, check it out, and it's a great way

0:50

to improve your low time. Welcome

0:52

to another episode of Marketing School.

0:55

I'm Eric Sue and I'm Neil Patal, and

0:57

today we're going to talk about seven ideal tasks

1:00

to give your new marketing

1:02

intern. Meal You're going first,

1:06

So the first task that you should give

1:08

your marketing intern is to go

1:10

look at all your competition, list them

1:12

all out, and just keep a daily

1:15

or weekly Excel spreadsheet

1:17

just tracking everything that they're doing from new

1:19

blog posts at the rioting, the social shares

1:22

that they're getting their back links, are

1:24

they growing, are they decreasing? In

1:26

essence, they're just keeping a spreadsheet of your competition

1:29

and just keeping track on a daily basis and a weekly

1:31

basis of what they're doing and the estimated

1:33

the results. And the reason you do this

1:35

is you can see how fast your competition's growing,

1:37

how quickly they're adjusting their marketing. It

1:40

doesn't matter saying like oh they got ten social

1:42

shares, really got five? That doesn't matter. It's

1:44

more so, Wow, they're doing all of these

1:46

things and we're not doing enough, or wow,

1:48

they're barely doing anything. We're

1:50

doing twenty times more than all our competition.

1:53

Because the stom extend, there's diminishing returns.

1:55

If you're doing twenty times more than everyone,

1:57

well maybe you should slow down on marketing and focus

1:59

on things. Or if everyone's doing ten times

2:02

more than you, maybe they're making way more

2:04

money and seeing a return on these things and

2:06

you're doing something wrong. So it just tells

2:08

you what you should be spending time and effort

2:10

on when it comes to marketing, and if you're spending

2:12

too little or too much time. And the other

2:15

thing I like looking at number two is this

2:17

is something that should be handed off and it should be ongoing.

2:19

Ideally you have some kind of link building process

2:22

that's built into your organization,

2:24

assuming SEO is important, hopefully it is, so

2:27

link building tasks or any kind of email outreach.

2:29

You can use tools like Buzzzumo to find

2:32

the right people to reach out to, make that

2:34

outreach list, show them that process, document

2:36

everything for them before you hand it off,

2:38

and then use a tool like buzzstream to keep track of,

2:40

you know, the reporting, so then you can also hold

2:43

them accountable to you know, what kind of how

2:45

many emails are supposed to send per

2:47

day, what does the response rate look like, and those kinds

2:49

of things. But you want to start to get them used to

2:51

kind of you know, the monotonous stuff first

2:54

and then eventually you can start to hand them stuff that that's

2:56

you know, more exciting to do and not as

2:58

boring. The next thing you should have your

3:00

intern do is focus on

3:02

social media and respond to anyone

3:04

who's upset in your space. Not just

3:07

someone who could be upset with your company.

3:09

It's more so someone's using a competitive product

3:11

and they're upset, Well, help them out. Don't

3:14

necessarily pitch them on your product. I'm just

3:16

saying help them out with whatever issues

3:18

they're having. You'll build so much trust

3:20

and loyalty people start just signing up your

3:22

product or service. All right. And the next

3:24

one is reporting. So for

3:27

each month where us we'll do manual reporting. Even though

3:29

we have a lot of automated tools, we just like going through

3:31

the manual process because it's good to enter

3:33

the data in and look how we perform month

3:36

over month, and a lot of this stuff, it's actually easier

3:38

to do it through like a Google sheet. So

3:40

in terms of reporting, just make sure you make a screencast.

3:42

You can use these to well, like screen flow, or there's

3:45

like cheap Chrome extensions too,

3:47

or not cheap, just free Chrome extensions you can use

3:49

to make these screencasts. This ties into everything

3:51

from a higher level. Make sure you're documenting stuff

3:54

and make sure you're screencasting, and make sure you, like

3:56

neol mentioned, that you're helping these people, because if you expect

3:58

them just kind of a sink or swim,

4:00

it's very tough because these interns often

4:02

well they don't even know what digital marketing is. That's

4:05

my other one reporting. Each week,

4:07

have your intern talk to five of your

4:09

customers who signed up and five

4:11

people who didn't sign up. If you can't

4:13

figure out how to find five people who didn't sign

4:15

up, just go look at five people who may have signed up

4:17

your competition's product or five people who

4:20

are in your space that didn't buy

4:22

your product, and just keep in touch

4:24

with them. Understand the issues that they're going

4:26

through. Understand why they like

4:28

your product service what they didn't like. Understand

4:31

why someone signed up your competition's product and

4:33

service and why they chose it. This will

4:35

give you direction on what you should do in the long run.

4:38

Boosting posts or running basic ads

4:40

through Facebook and Google. If it's something

4:42

that can be easily done, such as pressing the easy

4:44

button like a boost post, just make sure

4:46

again you have something documented. Ideally,

4:48

they're boosting things that have greater than

4:51

a three percent engagement rate, they're boosting to the right

4:53

audiences that you specified. But just make

4:55

sure, like all the stuff that we're handing out right now or

4:57

kind of noting right now, is

4:59

just making sure that they know how to follow directions.

5:01

If they know how to follow direction, then they can execute on

5:03

this stuff. They should have no problem moving to

5:05

the next level and helping your organization really

5:08

move to the next level as well. Last,

5:10

but not least, have a monitor

5:13

h refs for bad links. Right. I know

5:15

Eric talked about link building. This person should

5:17

be updating your disavowt file on a regular

5:19

basis with really spamming links

5:21

so that way you don't get penalized by Google. And you'll

5:23

be that. You'll be shocked on

5:26

how many bad links a website

5:28

in general has over time. It just natchy.

5:30

You're going to get them great And Neil

5:32

and I also have an affiliate link now for h refs

5:35

by the way, so go to growth Everywhere dot com

5:37

slash a h R e F

5:39

s S and Sugar Growth Everywhere dot com

5:41

slash h refs and you can get access to it.

5:43

It's our favorite SEO tool or one of our favorite

5:45

SEO tools. Anyway, that's it for today's

5:48

episode of Marketing School. We'll see you

5:50

tomorrow. This session of Marketing School

5:52

has come to a close. Be sure to subscribe

5:54

for more daily marketing strategies and

5:56

tactics to help you find the success

5:58

you've always dreamed of, and don't

6:00

forget to rate and review. So we can continue

6:02

to bring you the best daily content possible.

6:05

We'll see you in class tomorrow right here

6:07

on Marketing School