0:01

Welcome to Marketing School, the only

0:03

podcast that provides daily top level

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marketing tips and strategies from entrepreneurs

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that practice what they preach and live

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what they teach. Let's start leveling

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up your marketing knowledge with your instructors,

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Neil Patel and Eric Sue.

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All Right, guys, before we start, we got a special

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0:50

All right, today we're going to talk about this

0:52

blogging mistake that you should avoid.

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It's so funny, so Eric and I talk

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to a lot of bloggers that when you're starting

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off figuring little to no traffic, over time you get

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some traffic, and that some track

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could be a few thousand visitors one hundred thousand visitors.

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Either way, your traffic starts growing. But

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then after awhiles, you keep blogging, you keep promoting

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your content, You're just like my traffic's flat.

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Why is this? And when

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Eric and I look at a lot of these blogs, and

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these blogs are hitting us up, we notice

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one common trend, and that trend

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is people are continually blogging

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about the same topic over and over again. For

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example, if Eric has a

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blog on marketing

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right, which he actually, funny enough, does,

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and he keeps talking about SEO in

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every single article, and one

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article would be like, what is seo? Second article

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is the beginner's guy to SEO? The next

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article is how SEO

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works, The next article is

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advanced SEO tactics. Yeah,

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it's great that the blog is on marketing

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and SEO. But in Google's eyes, they're

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gonna be confused and be like, wait, are all

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these blog posts targeting the same keyword SEO?

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Which one should we actually rank for the term

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SEO? And it causes cannibalization and

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that actually hurts your rankings and

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it causes confusion and Google doesn't know which

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ones to rank where, so you actually get less

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traffic in the long run. Yeah, so,

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funny enough, we have a page on digital Marketing agency

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and this is where we don't want the traffic to go to

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We used to have the number one ranking for that keyword,

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and we don't have it anymore because it goes to this other

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It's like this big resource and it's

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now we're like ranked four team for it or whatever. But

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the point here is that this other page

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which we don't want to be ranking for, it's

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cannibalizing because it's actually a better resource,

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and we want like our homepage or one of our services

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pages to be ranking for it. Right, So what you

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want to be doing instead? I think one of the

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solutions here is to Brian

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Dean talks a lot about power pages, right, or we can

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talk about the pillar post, right,

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that type of stuff. So you actually have the pillar page

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ranking for and you have the lower pages maybe,

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so you have one piece on what is SEO, right, and

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then you have all these other pieces on like SEO

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dynamic Schema mark up all that type of stuff,

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right, But those pieces all rank back up to

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the pillar piece, the main piece over there, and so you

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want all kind of the signals pointing to that the one

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page that you want to be ranking for. So yeah,

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you don't want to overoptimize, and I think What you can

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do as well is internally, make

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sure that you have a we call it content

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library, so we have a lot of content in there, so

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our team knows not to be reproducing the same

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content over and over, because that tends to happen once you start

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to build up some volume. Yeah, naytime you have new

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ideas, just log into your blogging platform or

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your WordPress, search for some of those keywords

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and make sure you don't have a post that's specifically

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on that topic and you should be fine, and

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that'll help reduce how much canalization you

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do have. If you already cannabalize a lot of your

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content, well you should consider combining your

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blog posts and using three oh one redirects. Yeah,

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or you might have to just delete it if it's not that useful,

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so yep cool. Make sure you rate review this

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podcast whether it's on iTunes, google

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Play. We really appreciate it. We want more people to learn

3:53

about marketing School. Thanks for listening.

3:56

We appreciate you joining us for this session

3:59

of marketing School. Be sure to rate,

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review and subscribe to the show, and

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visit marketingschool dot io for more

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resources based on today's topic, as

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well as access to more episodes that will

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help you find true marketing success

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TXT marketingschool dot io Until

4:15

next time. Class dismissed