0:01

Welcome to Marketing School, the only

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podcast that provides daily top level

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marketing tips and strategies from entrepreneurs

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that practice what they preach and live

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what they teach. Let's start leveling

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up your marketing knowledge with your instructors,

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Neil Patel and Eric Sue.

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All Right, guys, before we start, we got a special

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right, so today we

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are going to talk about how to go beyond

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being a tech marketer. So in the last

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episode, I explained what an Internet marketer is.

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Neil, do you want explain what a tech marketer is and then

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we can kind of talk about how people can go beyond. So,

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a tech marketer is someone

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who's focusing on marketing

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technology ex. Sas companies

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or ex. Software or

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anything like that. What I would

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say is this, so I've actually Neil, correct

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me if I mean Neil's actually had a couple of tech companies.

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I've worked at a tech company before, so this is a long

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time ago, multiple tech companies, and

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so, you know, the beginning of my career was

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I started out as an Internet market I tried a lot of different

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things, and then eventually I started looking

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gravitating more towards tech and I started you

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know, all the fanfare you see around, you know,

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this company raising this amount of money, this company raising

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of this amount of money. The allure of Silicon

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Valley was was just talking to amazing founders.

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That was really interesting because I just wanted to learn and

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talk about, you know, new ideas. And so

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in the last episode, we talked about kind of what internet

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marketers are really good at, which is historically

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they're very good at acquisition, but not that good

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at retention. And I'm generalizing here,

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but when I think about technology marketers,

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they're you know, pretty decent when it comes to acquisition,

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but they are not well,

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they're exceptional. Actually, they're very exceptional when

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it comes to retention because as part of

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a product organization, you're forced to continually

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talk to customers, do customer development, ask the

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right questions, and you're constantly making the product

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better and better, and you're also making your marketing better and better.

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Right. So you might have a product marketing team,

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you might have a you know, demand generation team, and

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then they work in tandem with the product marketing team. Right,

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So you're part of something much bigger than yourself, and you're

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part of trying to build an organization

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where you guys can potentially reach a

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billion in AR or onion recurring revenue.

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I mean, just look at Salesforce that they reached that milestone,

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right, And I think you know, other amazing companies like HubSpot,

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you know, publicly traded. So I just

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think, in my opinion, working in tech and also

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you know, having software companies, I think it's

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it forces you into a long term mindset.

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And I think in terms of how can

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go beyond being a tech marketer, Neil,

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what are your thoughts about how people can actually level

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up? The best way is to

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learn technology as well. Right.

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So it's like most people in

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tech marketing, they're like, yeah, let me go figure out how to

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market a product and technology.

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There's something that you know Sean Ellis Coin

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years and years ago called growth hacking. There's

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multiple ways to grow, from product

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to sales, to design to onboarding.

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And as a marketer, you shouldn't just

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focus on Hey, I'm going to go drive

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traffic. You should also learn how to optimize

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the funnel. You should also learn how to

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create viracual loops for referral

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systems. You should also figure out how

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to improve the user onboarding so that way you can

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optimize the lifetime value. When you start

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doing things like that, you're much more valuable

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to the company and you can get paid much

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more than just being a quote unquote marketer.

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Yeah. I remember I did an episode on YouTube

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before, so I talked about the kind of the difference is

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how do you become a six figure marketer, seven figure

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marketer, and an eight figure marketer. So I think if

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you want to go beyond kind of the internet marketing world

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and the tech marketing world, I think it's you

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start studying you know, entrepreneurs, you start studying

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investors, right, I think that's the next level up, and it

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forces you to change your mindset.

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And you know, when you change your mindset, then everything

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else carries downward. Right, you start to think about,

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okay, what stuff should I be reading? Should I be reading

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more stuff about investing? How about more stuff on

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philosophy? Right? And by the

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way, what did all these investors and entrepreneurs

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do. Oh, they actually hang out with other smart people or

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people that are much smarter than them, so they

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can level up. Right. So, whether it's you

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know, joining different peer groups during dinners and

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things like that. I remember when I was about twenty six

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twenty seven, I had started to do peer

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groups at my place with other marketers,

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and these were marketing leaders. I would pay for dinner

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and we kind of do hot seats. People talk about what's

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working, what's not working, and then one person we kind of help

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them dissect a big problem that they're facing,

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and you know, eventually a couple of years later, you know,

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level up into joining different entrepreneur

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peer groups or different marketing peer groups. Right. So as

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an example, Neil and I we have a group called the Growth

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Accelerator. I think if you just go to market school

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to io you'll learn more about it. But Neil

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and I we just want to learn from amazing people. Get a

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good group of seven to nine figure entrepreneurs together

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and get good speakers together, right, and so

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that's what's really going to help I think people

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go beyond just kind of the the world of marketing. I just kind

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of think bigger again. It's all about reframing.

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It's all about mindset, I think at the end of the day, and I

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didn't understand that before when people said, you

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know, everything's about mindset, but you know, get a

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lot more experience and you realize, oh, that makes a lot of

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sense. Neil, We really appreciate

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it. If you rate and review this podcast,

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you can do that on iTunes or Google Play.

5:19

Thank you for listening to Marketing School. We

5:22

appreciate you joining us for this session

5:24

of Marketing School. Be sure to rate,

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review, and subscribe to the show and

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visit marketingschool dot io for

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more resources based on today's topic,

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as well as access to more episodes

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that will help you find true marketing success.

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That's marketingschool dot io until

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next time. Class dismissed.