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Welcome to Marketing School, the only

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podcast that provides daily top level

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marketing tips and strategies from entrepreneurs

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that practice what they preach and live

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what they teach. Let's start leveling

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up your marketing knowledge with your instructors,

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Neil Patel and Eric Sue.

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All right, guys, before we start, we got a special

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That makes it super super important to optimize

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that Eric and I use, dream Hosts. So

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just go to dream host or google it,

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find it, check it out, and it's a great way

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to improve your low time. Welcome

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to another episode of Marketing School.

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I'm Eric Sue and I'm Neil Patal, and today

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we're going to talk about how to leverage content marketing when

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you are selling multiple products. Oh how fun.

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Who wants to go first? If that means I

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want to go first because you looked at me, I'll go first.

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Okay, So here's my take on this. This so to me content

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marketing is podcasting, it's video, it's

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blog, it's speaking that to me, even

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throwing a dinner to me is content marketing because like you're

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creating a great experience for someone. So to

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me, I like doing all these things, and the audience

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is slowly grows some faster than others, and

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I stick around. I try to stick around marketing,

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right, So if my audience continues to grow around

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marketing, then I can build around

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marketing. I can either build or I can acquire,

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and then I can plug things into my audience where

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I know there's a certain segment of

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my audience where there's a specific need

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and it serves them. So basically, right now,

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like if you think about our entire funnel, like the

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podcast Neil and I do right now, this is our free content,

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right then we have like our premium content too, like people

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want like connection. And then Neil has like

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a uber suggest right which I'll let him talk about in a

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second. I have clickflow, which serves like a need too

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and more and more so targeting the enterprise area.

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But we're targeting different areas that we

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know where we can help our audience. And

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that's what I love about what I love about content market

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because it doesn't just pigeonhole until it's doing

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one thing. It allows us to expand because I

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get bored easily. See Eric and I. Though, still

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when we do content marketing, we're still in the same space.

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If you look at everything, it's all marketing related,

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so it's a bit easier. But now imagine

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your e commerce site. You're selling hair

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brushes, makeup, You're selling

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all these different kinds of things. Content marketing

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does get a bit more difficult doe to the fact

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that you're not continually offering the

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same thing. Because if you look at most of your

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companies, single grain office traffic

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generation, clickflow offers you more

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traffic. A lot of the meetups

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events you do in essence, you're teaching people how

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to get more traffic. But yeah, if

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you're in do content marketing, you have a lot of different products.

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The only solution that I know is you

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go and create categories, and you go and create

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content around all the stuff that you're selling.

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Or you can end up creating lists like

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let's say you have a ton of beauty products, but

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they all serve different things. You

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can do lists like ten

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essential beauty products that you should

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always travel with not the best time,

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but you guys get the point and then you can start going

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after one, two, three, four, and they can all

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be different types of products that serve different

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needs and you can break down why people should

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use them to look more beautiful

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or feel better whatever, maybe and generate sales

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at the same time. I think HubSpot's a really good

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example of this. They have they create so much different

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content, and we've talked about how they create blockchain content.

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But they have their CRM, they have their

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email service provider, they have a chatbot, they have

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all these different little products

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within HubSpot the suite, and somehow

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they make it work. And so I think it was

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Tony Rams that said this. But it's like, if you're like a movie

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star and you tend to stay around

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Hollywood, like things are going to work out for you. But if you're a movie

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star and you try to go into like doing maybe

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you try to become like, I don't know, like a game

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developer or something, it's a you're starting from scratch

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again. You don't have the relationship. It's way harder.

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But if you keep building on top of content marketing and eventually

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you're going to be allowed to you're gonna be

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allowed to venture into different areas where you can offer different

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products and different services. Yeah, and look,

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with content marketing, the thing that you need to look

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at is if you have a lot of different products services,

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I would consider first tackling the ones that are more

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popular. Do keyword research, look at

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which products are going to sell the most. If

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you're unsure even when you do cubord research,

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as simple hack is you can go to Amazon,

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see what's the most popular products and

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services within your category and

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look at the number of ratings. And more ratings usually

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means that there's more buyers or serve more buyers,

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and that'll give you idea which products

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are the most hot. From there, start

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creating content around those products. Same

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with services. If you offer a lot of services,

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go look to see which ones are the most popular. First,

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go and create content around those. And then

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once you saturate a lot of the content in this space

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and you're running out ideas, then go and start creating

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content around the ideas that aren't as popular. All

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right, So that is it for today. But before we go, don't

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forget a rate review and subscribe

4:45

to this podcast, and before we go, Before

4:47

we go, Neil and I would like to see you in person

4:50

albu November early

4:52

November November fourth and fifth, and to

4:54

apply good Marketing School the ioslash light

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that's live and if you apply, you personally

4:59

get a call for me. If your application looks

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like it's a fit, so I'll personally call you Garren

5:04

damtied. All right, you know more. We

5:07

appreciate you joining us for this session

5:09

of marketing School. Be sure to rate,

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review, and subscribe to the show and visit

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marketingschool dot io for more

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resources based on today's topic, as

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well as access to more episodes that will

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help you find true marketing success.

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That's marketingschool dot io until

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next time. Class dismissed