0:01

Welcome to Marketing School, the only

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podcast that provides daily top level

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marketing tips and strategies from entrepreneurs

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that practice what they preach and live

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what they teach. Let's start leveling

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up your marketing knowledge with your instructors,

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Neil Patel and Eric Sue.

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All right, guys, before we start, we got a special

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to improve your low time. Today

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we are going to talk about how to maximize

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your engagement on LinkedIn.

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So LinkedIn B to B channel

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organic reach is super strong right now, and

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Neil and I want to give a couple of tips because

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especially those of you doing B to B, I think

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it's going to be a nice channel for maybe

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the next I don't know. Organic preach will be strong for the next

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one to two years. Or so, so Neil, you want to go first.

1:11

Yeah, and LinkedIn their organic breach

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has been dying down over the years. Is still

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stronger, Eric mentioned, but it has

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been dying down, and eventually it'll become like

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most social networks, is my guess.

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But if you want to really maintain really

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strong engagement, the key

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is build a network of other LinkedIn

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people who will comment within the

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first few hours or day of

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any content that you post, and they

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leave a comment that is super engaging

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that will get a lot of likes or shares or

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votes, because that'll cause it where

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all their followers will start seeing it, and then your

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content gets way more engagement, starts going more

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viral. That's the key to LinkedIn's

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algorithm. Yep, I'm building on

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that. If you're looking to get more comments,

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sometimes asking a question is good

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enough, or I mean some people try to stir

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it a pot on LinkedIn, and so look, you

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can stir the pot and then also ask a question and

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then people are just kind of arguing with each other and it

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just keeps building and stacking, and then your post just

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keeps, you know, appearing at the top. You can

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certainly do that, so you can go for controversy.

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You can ask questions. You can ask

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people. For example, a couple of weeks ago, we

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were looking for someone on the team. I said, hey,

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who's the best marketer that you know? Who's

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the best SEO that you know? And then people just started tagging

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a bunch of people. And I basically incentivized it

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too. I said, hey, I'll give you a couple thousand dollars

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if we make the higher So a lot of different ways

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to do it. You got to think about how can I get

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more comments? That's one thing. And then

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before I passed to Neil. Another thing you can

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do, which is not recommended by these social channels,

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but hey, it still works, is you can have a pot

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of your friends. I have a lot of friends

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that every once in a while they'll send me like a LinkedIn posts they want

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me to like it whatever. And if you have a company

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and you have people on your team, you can probably get people

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on your team to help up vote at the same

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time because everyone's or up vote comment

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engage in general. Because we're all

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remote now, it's not like the algorithms can

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see that. It's like, you know, I don't know the same

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IP addresses coming from you know one office.

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You know, it's hilarious. We have like four hundred and fifty

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nine employees, so we used to do it when

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people were in our office and it didn't work because

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of that reason. And then I tried it out quite a

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few times. You started going remote, and

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this is six months after COVID, and I'm like, holy

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crap, excuse my language, but

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I was like, this works again, you know,

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but it's because of the different IP addresses.

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And I figured that out really fast, and I was just like,

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all right, let me keep doing it. What I

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found though, And I don't know how hard

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coded this is. If the same

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people keep liking or maybe it's

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because their job titles showed that they work at the

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same company as me, it's not as

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effective as it was let's say

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close to a year ago. It's probably not hard to

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filter against that. So yeah,

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what else you got? Videos work

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better than you know, just text short

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lines. So if you're going to write text in your descriptions

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and you're posting once, I'm blurbs

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that make people want to read more, so

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that way they like click that read more or show me

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more. That really helps with the algorithm as

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well. You can upload like a PDF,

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like multiple like carousels, right, like

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different files or a

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file with multiple swipes. That helps

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too, because that's causing engagement. But those are some

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of the things that we do. Yeah, the PDFs

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actually work better from what I've seen versus

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the videos. The other thing I'll say is to

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kind of prevent the whole you know, same titles,

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same IP address uploading over and over. What

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you can do is you can hit your email list if you have the luxury

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of an email list or SMS. If you have other

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channels and you think you've put out something really

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amazing on LinkedIn, then go ahead

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and do that, right, make use of the assets

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that you already have. Neil's done a great job

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of kind of growing his YouTube by using his email

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list as well. So Neil, I don't think

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you have anything else, right, Nope, that's it. Makes

4:41

sure you rate review this podcast and Marketing

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School dot io slash jobs jobs

4:46

for our jobs board. If you want a marketing job or

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you want to post a marketing job, catch you later.

4:52

We appreciate you joining us for this session

4:54

of Marketing School. Be sure to rate,

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review and subscribe to the show, and visit

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Marketing School io for more resources

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based on today's topic, as well as access

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to more episodes that will help you find

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true marketing success. That's

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marketingschool dot io until

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next time. Class dismissed