In episode #812, Eric and Neil discuss how to grow your podcast. Tune in to hear what you need to do to make your podcast a success.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] How We Grew Marketing School to Over 750,000 Monthly Listeners
• [01:10] They promoted the podcast through email blasts.
• [01:26] They begged others to promote through their lists, but you can pay people to promote through their email lists.
• [02:03] The content tilt was that their podcast is about two guys who love marketing.
• [02:25] They haven’t missed a show for two years.
• [02:40] Consider what your spin is, in order to set yourself apart.
• [02:54] Eric and Neil are picky about their titles.
• [03:05] They love to create clickbait-y titles.
• [03:15] Appealing titles help you.
• [03:35] They check out other ideas through BuzzSumo to see what is popular.
• [03:45] They also see what is popular on YouTube.
• [04:18] Before they even record, they start with the title.
• [05:22] They look at their Libsyn stats. This will show you which episodes do well.
• [05:51] Based on this, they know which topics to use in the future.
• [06:05] Apple Analytics is still in beta, but it’s starting to kick out info about podcast performance.
• [06:30] The live event is a great offer to get more listeners.
• [06:57] iTunes lists the last 300 episodes. It’s valuable to post as many as you can.
• [07:32] If you are interested in corporate training, tweet at Eric.
• [07:44] That’s all for today!
• [07:51] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

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