0:01

Welcome to Marketing School, the only

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podcast that provides daily top level

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marketing tips and strategies from entrepreneurs

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that practice what they preach and live

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what they teach. Let's start leveling

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up your marketing knowledge with your instructors,

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Neil Patel and Eric Sue.

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All Right, guys, before we start, we got a special

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and media. Past guests

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have included people such as Alex and Leila

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more. You can go to live dot leveling up dot

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com to apply and learn more.

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And we'll see you over there. Today

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we are going to talk about our favorite ways

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or favorite way to grow faster on the way.

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All right, that's your way, So we'll

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do something that's fun. You can give one way

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and I can give one way. Who wants to go first?

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It makes a difference to me, Okay,

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I'll go first. I mean, I have no doubt

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and I've said this before in this pod that my channel,

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which is currently at seventy one thousand, I have no

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doubt that my channel will probably be at a couple hundred thousand

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subs right now, if not more. Had I just focused

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the last four or five years on just talking

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about marketing, like it doesn't matter, like I've

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studied, like mister b spends so much money in videos,

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right, Like factor of matters. You hear people saying

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you should do longer videos, you should do shorter videos,

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whatever, doesn't matter, because the algorithm

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actually tracks those that

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like short form videos and those that like long form

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videos out do people like AVD. Yes,

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like avd's average view duration, Like does that

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matter like to an extent? Yes, Right, But

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if you look at Neil's channel, if you look at my channelf you

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look at other channels. We have videos that are like two to

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three minutes long, and they're high performing

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videos, right. And the key thing

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is that you are consistent.

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Because here's the thing. If you're consistent with

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your topics, if I just focus on marketing, when

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other thumb like, let's say Neil watches fifty

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or sixty percent of my video, he's going to start to see

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other thumbnails, right. But if my other thumbnails

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are not related to marketing, I start talking about

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like swimming or like NFTs

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or whatever, He's probably not going to click those thumbnails,

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which means he's not going to stay on the platform longer. So

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really, what you're looking for is people

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that will continue to watch videos on YouTube. That's what

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it is at the end of the day. Neil. Yeah,

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And if I had to pick my favorite way, and

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I'm gonna give a caveat this is going to be a way

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that works for everyone, because I have another favorite

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way, but it doesn't work for most people unless you have a big

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email list. But my favorite

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way that will work for everyone is create

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a video that's engaging that causes

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a lot of common and you can just do that by

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asking questions. So, for example,

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I was going through and I was analyzing a lot of videos.

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One of the guys in there was talking about how

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far can you kick a field goal in the

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Madden Football game? And he got over

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one hundred feet of a

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field goal and he was consistently getting that,

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and he was breaking down what the exact number

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was, and at the very end it

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passed, but it was a

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little bit higher. So he was like, leave a comment below

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letting me know what you think that actual

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max could have been. So then people

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would just leave numbers. So anything

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that you do like that, that causes people to leave

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a comment, and the more engaging the comment

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is, the better off you're going to be. Like, for example,

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like if I asked people

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in a video that I'm talking about, seo, hey,

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have you ever benefited or gotten

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hurt by a Google update? Let

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me know what happened and which

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one, and then I can give you feedback on how to improve

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it even more. If you got hurt, I'll tell you what to fix

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it. And if you saw an increase, I'll tell you what

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you can do even more of that will give you

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more of an increase. And stuff

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like that just creates a ton of comments,

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and that causes the videos just to really

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grow and also causes you get a lot of subscribers

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because you're engaging with your audience. All right,

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So that is it for today. Please don't forget to rate

4:14

review, subscribe to our pod, and let

4:16

us know in the comments if you're watching this on YouTube if

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you agree or disagree with us, I'm not saying

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AVD is like useless, It

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is useful, So don't crucify me for that,

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but catch you later. We

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appreciate you joining us for this session

4:30

of marketing School. Be sure to rate

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review and subscribe to the show and visit

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marketingschool dot io for more resources

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based on today's topic, as well as access

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to more episodes that will help you find

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true marketing success. That's

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marketingschool dot io until

4:46

next time. Class dismissed