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Welcome to Marketing School, the only

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podcast that provides daily top level

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marketing tips and strategies from entrepreneurs

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that practice what they preach and live

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what they teach. Let's start leveling

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up your marketing knowledge with your instructors,

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Neil Patel and Eric Sue.

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All right, guys, before we start, we got a special

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That makes it super super important to optimize

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that Eric and I use, dream Hosts. So

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find it, check it out, and it's a great way

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to improve your low time. Welcome

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to another episode of Marketing School.

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I'm Eric Sue and I'm Neil Patel,

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and today we're going to talk about if you

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should be boosting your ads or just

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using the ad manager. But first I think

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we should define Neil, what does

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boosting ads or the ad manager mean? And I'll

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start with boosting ads. So boosting

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ads is a button for Facebook specifically

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and other platforms have added

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a very easy way to promote content. But in the past,

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you would have to go into the ads manager find

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your piece. Maybe you're on your page, you want to find what you want to

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promote, and then it would take a long time to start promoting

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it. Now you can just hit a button. I would call

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it easy mode for promoting your stuff,

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and that's boosting ads. But when

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it comes to using ad Manager what I was

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talking about earlier, you actually have to go into

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a separate section inside of Facebook Ads and

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then you have to go into the ad managers, and

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if you don't know how to use it, it can actually be daunting.

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Let's say you're a small business owner. There is a little

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bit of a learning curve there, so to me,

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boosting ads initially super simple

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to do. Ads Manager is a little more complex.

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So the question is which one should you be

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doing? And I think I'll start it off by saying, look,

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if you are a small business owner and you don't have a lot

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of time to learn things right now, and you don't have the resources

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to hire someone full time for this, just use

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boosts and boost around. Let's say I'm a bakery

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shop owner and I deliver my cakes to you. Okay,

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So I would just boost around my area and then boost

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coupons, different things that I can do, and

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just try to drive people to be aware

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of my cakes that you can order on delivery.

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Neil. What I would recommend is, like Eric

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mentioned, if you have time, you can get

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way more granular with the ads manager, and

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you get more advanced, which allows you to tend to

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get a better ROI what I tell people

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is most people aren't going to have the time. They're going to use

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a boost feature. But when you click the boost feature,

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don't just accept the boost.

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You need to adjust the settings and then

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go from there. So with the boost

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feature, you can end up selecting

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things like your region, your budgets,

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and all these little settings, and

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I would recommend that you go through them before you

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just click accept. I think a really smart

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thing you can do, and I started doing this recently,

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is you know we are pumping

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out a lot of video content like

2:55

this for example, and so you

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know whatever content I tend to like, I'll market to my

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and say hey, let's go ahead and boost this. And here's the

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framework. The framework is, let's

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say we do a video. I might say, let's put ten

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dollars a day to it for the next thirty days, so that

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ends up being three hundred dollars. You can spend a dollar

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a day, okay, so it can be thirty dollars, but

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I spending ten dollars a day on it, and we

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only boost it to our middle of the funnel

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pages. So people that are perhaps visiting

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our case study pages, or people that are

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visiting our services pages, or have filled out

3:23

a free consultation form, or that are trialing

3:25

for something. We're just trying to get them more indoctrinated

3:28

in our world. So let's say they don't end up converting,

3:30

but then for the next thirty days they're getting all

3:32

this content around marketing school or leveling up,

3:35

and for that money spent, that

3:37

actually does drive more leads, and we've seen

3:39

an uptick in leads as well. So oftentimes

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you'll hear from people, Oh, I see your videos everywhere

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or I listen to your podcast all the time. Right, you're

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trying to drive that type of we talk about being

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everywhere, we talk about being omni channel. This

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is an easy way to do it, and so I

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like boosting in that respect. Now, if we're talking about

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conversion related things you're probably gonna

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have to go to as manager. Yeah, I'm

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like dude, I have barely ever seen conversions

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from boosting, no matter what industry. The point

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Neil's making too is, you know, you should be aiming for reach

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and you want people to watch your stuff and it's a bonus

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if they click. But you have to align your

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expectations correctly because I can tell you

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back in early days and Neil and I probably would want to drive

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more towards conversions, but then you realize a

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lot of the things that we're doing is actually driving

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towards long term goodwill. All right,

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So that is it for today. Guys text us.

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What's beautiful is when you text us

4:25

three one oh three four nine three

4:27

seven eight five, you give us

4:29

amazing ideas, amazing topic ideas. We'll

4:31

tell you when we do cool things such as recording

4:34

podcast live or when we can meet again,

4:36

you know, maybe doing like a local meetup. But again

4:38

it's three one oh three four nine three

4:41

seven eight to five. It's another way for us to keep

4:43

in touch with you. That's it for today and we will

4:45

see you tomorrow. We appreciate

4:47

you joining us for this session of marketing.

4:50

School. Be sure to rate, review, and

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subscribe to the show, and visit marketingschool

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dot io for more resources based

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on today's topic, as well as access

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to more episodes modes that will help you find

5:01

true marketing success. That's

5:03

marketing school dot io Until

5:05

next time. Class dismissed