0:01

Welcome to Marketing School, the only

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podcast that provides daily top level

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marketing tips and strategies from entrepreneurs

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that practice what they preach and live

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what they teach. Let's start leveling

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up your marketing knowledge with your instructors,

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Neil Patel and Eric Sue.

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All right, guys, before we start, we got a special

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to improve your low time. Welcome

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to another episode of Marketing

0:53

School. I'm Eric Sue and I'm Neil

0:55

Platel and today we are going to talk about

0:57

the twenty twenty way to hire marketers.

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So let's do a quick refresh, guys. So

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twenty twenty right now, we're still

1:04

trying to get through the craziness, you

1:06

know, the fire tornadoes that are going on. I think this week

1:08

they're over forty fires in LA

1:10

at least, and so we have the pandemic

1:13

a lot going on, right So the twenty twenty

1:15

way to hire marketers, Neil, what are your

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thoughts around this? The easiest

1:19

way right now, because there's so many marketers out

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there. I would just test people out as contractors

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and see who works, and then from there double

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down on the people that are working. A

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lot of people make it really complicated. They go all

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through all these job postings and interviews

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and all this kind of stuff. I'm like, right now,

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in this current economy, there's so many

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people that are looking for jobs, especially in

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marketing, that I would just keep it really

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simple and do something where you just create

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projects, test people out on it, and if it works out

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well great, do more with them. If it doesn't,

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then move on to the next candidate, and then you

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can decide if you want to hire some of those people full

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time. Yeah. I think by far

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the number one thing Neil and I get asked a

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lot, probably the most. Okay, I just said

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the number one thing. So the number one thing we get asked for, at

2:02

least on my side, is Eric,

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do you know someone that can help with demand gen? Eric?

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Do you know somebody that can be a VP of marketing. That's

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the number one thing I get asked for, and until

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recently there wasn't a best answer.

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I would say, go to LinkedIn or hire a recruiter

2:16

to help you for these more senior people, people

2:18

that have the experience. Now there's

2:20

a tool that just popped up or a website

2:22

called marketer hire that you just started working

2:24

with us, and you know, in terms

2:26

of reaching out saying hey, like we have these

2:29

tech marketers, we have these really senior marketers

2:31

that have really good jobs right now, but they're also

2:33

doing stuff on the side and they're willing. They might be a

2:35

little more expensive, but these people have grown big traffic

2:37

websites or big email us and all that. So you

2:39

can literally just go to marketing school

2:41

dot io slash higher that's h I r

2:44

E. And then you can learn more about

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marketer hire. That's one thing. The other thing I would

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say is you can go to support

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Shepherd, so that's s h E

2:53

P h E r D Supportshepherd

2:56

dot com. You can hire if it's a

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more lower level type of thing, and you can with

3:00

the VA they actually help you find a top three

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percent of vas in the Philippines.

3:04

And I know you might be cringing a little bit. For those

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of you that have worked with vas in Philippines,

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these are actually vetted and they're they're very

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good, so the quality is very high. That's one

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thing we've mentioned sites like upwork in the

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past as well, So upwork is

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good and then good old fashioned just

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sometimes what you can do on LinkedIn is

3:22

and I got this from you know, our mutual friend you neve. You

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just post on LinkedIn and say, hey,

3:27

who's the best SEO? And then maybe you might

3:29

tag a couple you know, tag them in here, that's what you might say. And

3:31

then you might tag a couple of your friends that you know,

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and then they'll just start tagging. And what happens is because

3:35

everyone's commenting and people are liking it, it gets

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bigger and bigger, it gets more and more reach, right, And

3:39

that's actually worked out pretty well in the past.

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And obviously, you know, if you have an audience, you have

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your emails, you have Instagram, whatever it is, exactly,

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hit them up and just say, hey, look, you know I'm looking to hire.

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Tell them go over here. Keep utilizing

3:51

what you have. Yeah, And like

3:53

I said, I don't really have much for my end. I've always

3:55

one of the model you hire

3:57

people early on, you test them out, and if

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it works great Because I've been through tons

4:01

of resumes. A lot of people can talk to talk. Everyone

4:04

has certifications these days. But

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I want to see people in action on my business

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growing it. If I want to hire them full

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time. I want to see what they can do and have

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them break down things that need to be fixed, change

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and then go from there. The proof is in the putting.

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It's not that hard for people to give you feedback

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and ideas. If they can't do that at first, then

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they're probably not the right fit. Yeah, And what Neil's

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really touching upon is it's the test

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project. It's the test assignment because that's where the

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rubber meets the road. And I would recommend

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googling a search for base Camp

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test project. You should be able to find they

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literally have a process for how they

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run their test assignments. I believe this is more in

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the context of hiring a developer, but you

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know, basically they'll get on you with's,

4:43

get on a call with you in Skype. Maybe they'll

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type a couple of things and they'll say, okay, here's a test assignment.

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We're actually going to pay you for that test assignment. I

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prefer if it's more than a couple hours or

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so, I prefer to pay for them because I just don't

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like the idea of people doing free work.

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So keep that in mind and see how it goes,

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because you're to learn a lot point. How

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well do they communicate? Are they fast? Do they hit

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deadlines? Do they work well in a team environment?

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These are all things that what I like doing,

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especially if you do a week type of thing. If you're

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fortunate enough to get them for a week and pay them for a week,

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you're going to see everything. Are they a culture fit? All

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those little nuances. You might be able to fake

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it for a day or two of work, but you have them for seven

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days, everything will come out. There's nothing

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that they can hide. So that is it

5:23

for today. Once again, you can go to marketing school

5:25

do io slash hired that's Hiri

5:28

to learn about market or hire there. Or you

5:30

can go to marketing school the ioslash Live Live

5:33

to learn about the virtual and the live event.

5:35

So that is it for today and we will

5:37

see you tomorrow. We

5:40

appreciate you joining us for this session

5:42

of Marketing School. Be sure to rate,

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review, and subscribe to the show and visit

5:46

marketingschool dot io for more resources

5:49

based on today's topic, as well as access

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to more episodes that will help you find

5:54

true marketing success. Tax

5:56

marketing School dot Io. Until

5:58

next time, Class Dismay Insti