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Welcome to Marketing School, the only

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podcast that provides daily top level

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marketing tips and strategies from entrepreneurs

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that practice what they preach and live

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what they teach. Let's start leveling

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up your marketing knowledge with your instructors,

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Neil Patel and Eric Sue.

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All right, guys, before we start, we got a special

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to improve your low time. Today

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we are going to talk about the key sign

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that tells you when it's time to

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update your content. So this episode

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is going to be a little bit shorter than our most

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episode, even though our episode is already pretty short,

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and it is when your content

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is decaying. And Eric has a content

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decay tool that helps with this

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and you can use it for free, right Eric, Yeah,

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it's free. Just Google clickflow content

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decay. So think about it this way. People

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could tell you, oh, you need to update it. You

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need to check on a quarterly basis. If

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your tattle tags, your click derates, or

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your content maybe get a little bit stale, you should

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update it weekly or monthly. The

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easiest tell sign is if your content

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starts losing traffic, and through the Content

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decayed tool, it'll tell you which

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of your pieces of content are starting to decay,

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and those are the ones that you should update first. And

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that's the easiest way because

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you're taking the quote unquote guessing game out

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of it or emotions, and you're using pure logic

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and data. Yeah, and so

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it's very simple. I mean, with content

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decay, it just tells you. You hook it in with your Google

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analytics. It tells you when traffic is dropping. But

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even if you don't want to use a free tool like that, you can

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certainly just use Google Analytics and look

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at how things are trending over time. You can

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just go to not I think it's content,

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you go to content, you go to landing pages. That works too,

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and you can look over time to see if traffic's dropping

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for specific posts. And so the

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key thing is being proactive about this because

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a lot of people, you know, by the time, by

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the time they start to look into this stuff, it's already too

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late, right, And so you can

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do that. There's two ways of doing it. Both are free

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and the reason why again Neil mentioned

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this already, but the reason why you want to update. We've done this

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over the years. I remember one for one blog

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post, we just kept adding a paragraph every three

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months or so, and that post compounded

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to initially started with like one thousand

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visits a month, which is not bad from a blog post. That

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it compounded of five thousand, then ten thousand to fifteen

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thousand and twenty five thousand a month, which is a lot

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for a blog post. And so what you're

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trying to do again, think about the search spiders. They're looking

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for more keywords, more longtail stuff

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on your page, and you're adding

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more signals to it. You know, they have Google Analytics,

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they know if your page is engaging or not. They're looking at the bounce

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right, that type of stuff. Even they say they don't write, I

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believe they do. So you want to play the game.

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And not enough people spend

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enough time nurturing. They spend too much

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time hunting. This applies to sales,

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but this also applies to content as well,

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So Neil, you got anything else? I think you're done right? All

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right if you go to Marketing School dot io slash

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live so we can see each other in person in

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November. Goodbye. We

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appreciate you joining us for this session

3:19

of marketing School. Be sure to rate,

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review, and subscribe to the show and visit

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marketingschool dot io for more resources

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based on today's topic, as well as access

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to more episodes that will help you find

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true marketing success. Tax

3:33

Marketing School dot io until

3:35

next time. Class dismissed