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Welcome to Marketing School, the only

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podcast that provides daily top level

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marketing tips and strategies from entrepreneurs

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that practice what they preach and live

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what they teach. Let's start leveling

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up your marketing knowledge with your instructors,

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Neil Patel and Eric Sue.

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All Right, guys, before we start, we got a special

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find it, check it out, and it's a great way

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to improve your low time. Welcome

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to another episode of Marketing School.

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I'm Eric Sue and I'm Neil Patel,

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and today we are going to talk about the quickest,

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easiest way to boom to email open

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rates. All right, so I only

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have one tip that works really well. Technically,

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have a few tips, but I have

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a really simple tip

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that I'll just boost your email open rates. You

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know what it is? What is it? You ask

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a question within your email, and you'll

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be like, how's this going to boost my open rates? When

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you ask a question in your email, you're going to get a

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ton of responses, especially if it's a yes or no question.

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A lot of people will start seeing your email or

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email providers will start seeing you as

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someone that they trust, they have conversations

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with. So then your emails will struggling into the

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inbox. So then whatever future

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emails you send, they're much more likely

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to be in the inbox over the promotions tab or

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the spam tab, and your open rates will

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go through the roof because they're in the inbox

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versus not in the inbox. Now,

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there of course are many tips that you can do

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on copy to increase your open rates, but

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if you can't get your placement into the inbox,

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your open rates are going to be crap no matter what copy

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you use. And that's why I started with that tip. Yeah,

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and that works really well. We've talked about the nine

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word email from Dean Jackson. It's just where

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you ask, Hey, Neil, are you still interested

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in buying a one hundred million dollar a yacht? Maybe

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not the one hundred million dollars, but are you still let's see you offten into

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a list and then every quarter so I might ask

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Neil if he's interested in the yacht. He's probably not ever

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going to be unless it's for tax purposes. Maybe

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you asked that question. The point is you

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are. Basically it's

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the same thing. You're getting people to engage. And this

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is so effective, in fact that recently for

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our we're calling a consulting school now,

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but for the consulting school program we

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previously were sending people we said, hey, if

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you're interested, you can book a call, and then we just give him

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the schedule once link. But

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now what we do is we write, we have

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a copywriter that writes good copy, that takes

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that's influenced by my YouTube videos or my

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tweets or whatever, and there'll be an email. But

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at the very end, it's like, hey, type reply

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if interested, and that works

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really well. The response rates are

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way higher, the click rates are are way

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better. And the beauty of this is

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I think just yesterday that led to a

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just from one email led to a ten thousand dollars sale

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because someone responded and then we

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sent them afterwards, we sent them the link,

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and good for email deliverability,

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right, but also good for you know,

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engaging with people and getting sales. Yeah.

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And then the other thing that you can end up doing

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is there's simple tricks like adding their first

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name into the subject line, shortened

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point asking questions. Lowercase

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subject lines tend to produce more

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open rates because it looks like a friend's writing

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it to you versus then something

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that's all capitalized and proper. So

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those are some quick tips too to boost your open rates.

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All right, So that is it for today,

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guys, if you're enjoying us, if you're watching this right now,

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take a picture of us, tag us on social and

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then we might even reshare it Neil and I,

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We actually do that, So do it on Instagram, do it on Twitter

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or whatever. Do that and then go

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to Marketing School the ioslash

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Live that's live to learn about our

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virtual and our live events. Live

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events. Obviously we're going to be there. Maybe see us

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some person. Great. Anyway, that is it for

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today and that we will see you tomorrow.

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We appreciate you joining us for this session

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of Marketing School. Be sure to rate,

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review, and subscribe to the show, and visit

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marketingschool dot io for more resources

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based on today's topic, as well as access

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to more episodes that will help you find

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true marketing success. That's

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marketingschool dot io until

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next time. Class dismissed