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Welcome to Marketing School, the only

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podcast that provides daily top level

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marketing tips and strategies from entrepreneurs

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that practice what they preach and live

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what they teach. Let's start leveling

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up your marketing knowledge with your instructors

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Neil Paatel and Eric Sue.

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All right, guys, before we start, we got a special

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message from our sponsor. If

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you want to rank higher on Google, you gotta

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look at your page speed time. The

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faster website loads, the better off you

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are with Google's Core Vital update.

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That makes it super super important to optimize

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your site for low time. And

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one easy way to do it is use the host

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that Eric and I use, dream Hosts, So

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just go to dream host or Google it,

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find it, check it out, and it's a great way

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to improve your low time. Today

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we are going to talk about the top three SEO

0:53

regrets that we have. This one's going to be quick,

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Neil. Number one, not building

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a brand. Google has a way to determine

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if Ira Wikipedia on one side

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and Joe the Plumber on the other side,

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brands give lessons information use

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the rule of seven. So when people

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see or interact with your brand, seven plus

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times are going to be much more likely to remember it,

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evangelize it. And the way you can

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actually do quite well with this is

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just go omni channel. Use channels like

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social media, SEO content paid

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you know if podcasting, tack them on and eventually

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it'll help you build a bigger brand. Number

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two not doing enough content upgrades. So

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there actually are full time content

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upgraders or content refreshers now that workout

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company. So Neil's got a couple of hubspots. A lot of

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people are doing this now because it just makes sense to kind

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of upgrade or tend to the garden that you already

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have. And so as an example, we had a post that was

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maybe getting two thousand business a month. We just kept

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betting paragraphs every couple months or so, and now

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that post gets about thirty thousand visits a month just

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on one blog post. Neil and

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last but not least, I used to

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build links manually, try to do it through writing

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good content updating my content.

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But what I found is the best organic links

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ever got was not writing content. It

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was through releasing tools on my website.

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So go buy tools or go create them. You

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can use sitesay codecaine to buy them, release

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them on your site for free or have a developer build

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them, and what you'll find is they'll natually

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build up more links than anything else. It's

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cheaper in the long run, and it's more effective. All

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right, So that was a short one. That is it

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for today. Please don't forget to rate, review, subscribe

2:22

to this podcast, and we'll catch you later. We

2:25

appreciate you joining us for this session

2:27

of marketing School. Be sure to rate,

2:29

review and subscribe to the show and visit

2:32

marketingschool dot io for more resources

2:34

based on today's topic, as well as access

2:37

to more episodes that will help you find

2:39

true marketing success. Text

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marketing school dot io until

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next time. Class dismissed