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Get ready for your daily dose of marketing

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strategies and tactics from entrepreneurs

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with the guile and experience to help

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you find success in any marketing

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capacity. You're listening to Marketing

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School with your instructors Neil Patel

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and Eric Sue.

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All right, guys, before we start, we got a special

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to improve your low time. Welcome

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to another episode

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of Marketing School. I'm Eric

0:57

Sue and he's Neil Patel, and

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today we're going to talk about what

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Apple search ads are. So this one's actually

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pretty simple and straightforward. Basically,

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if you are searching through your iPhone and

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you open up your app store, and if you

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search for something, let's say you search for SEO for example,

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you can actually bid on specific keywords

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where you want your app to show up and

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then you're going to have a little sponsored app at

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the top of it, and it's going to show that it's clearly

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sponsored, and then people can click through.

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Now, your objective here is to get you're

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aiming to get installed, so you're really tracking your

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cost per install. You probably want to get more

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granular to down the road to see you know, who's

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actually engaged, so cost per

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engage installs or things like that.

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But running Apple Search ads, just search for

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Apple Search ads through Google and then

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I mean for us, we've been testing it for a little bit and

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I will say the average cost per install

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or CPI has been getting higher

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over the years, and we've been finding that running

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these Apple Search ads, we're getting around

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anywhere from a three to three dollars fifty cent

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CPI, which is not bad. It's comparable

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to kind of the other platforms out there. But

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it's just good to have this ecosystem that's

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available to you too. You know, if you have an

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app right now, you're trying to push it. This

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is just another way to get in on it. You

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have the options with Google, you have the options with Facebook

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as well, and there's a host of other ones, but

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Apple coming into the game, that's definitely

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welcome. So Neil, do you have any experience around

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this? Have you tried this? Yeah? I found it

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doesn't work too well unless your app already

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has decent ratings. If it's a

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brand new app, sure you can use it at a quick

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bosset, But if you don't have decent ratings,

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the ads are just as effective.

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And it's not just about the ratings starleckor you

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five star. It's if you have five

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stars and only five people rating, that sucks.

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If you had a five star and over two hundred

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people rated it, now you're talking.

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Your ads are going to get way more clicks, way

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more installs. The cost is going to be way

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lower, So check it out. It's worth using.

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In the long run, I think the price is going to keep skyrocketing

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and you're going to start paying like five six bucks

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for really competitive industries. But

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all it's pretty effective. What

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I will say also, I mean that the app kind of the

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gold rush for apps. I think that's certainly

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passed a couple of years ago, where it's like, oh, if you

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make an app, you're just going to make billions of dollars. Instagram

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case in point. So I think, you

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know, I think apps are you

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know, for some of our clients right now, it's really supplemental

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to what they're doing. Their main business

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is, you know, it's it's a web based business,

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right not so much around apps.

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But don't try to bet everything on apps.

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That's what you're trying to do. It is really

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expensive right now, it's not. It's not like the early

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days where you can just you know, get cpis

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below a dollar and then just crush it that way. So

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there's not much more to add around this. I do recommend

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you know, reading up a little more around it. It's not

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super sophisticated. We're talking like Facebook ads

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or Google ad words. So take a look at it.

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It might be worth a shot for your business and let us

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know how it goes. I mean, you know, tweet at us to

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just tell us how your results were, and then maybe we'll mention

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it in as a case study in another episode.

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So that's it for today and we

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will see you all tomorrow. This

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session of Marketing School has come to a club.

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