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Get ready for your daily dose of marketing

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strategies and tactics from entrepreneurs

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with the guile and experience to help

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you find success in any marketing

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capacity. You're listening to Marketing

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School with your instructors Neil Patel

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and Eric Sue.

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All right, guys, before we start, we got a special

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to improve your low time. Welcome

0:52

to another episode of Marketing School.

0:55

I'm Eric Sue and I'm Neil Patel, and

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today we are going to talk about what Google

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my Business is exactly. So

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basically, Google my Business allows you to

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get your free business listing on Google.

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So think about you know this is going

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to help you organize kind of your local listings. If

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you have different brick and mortar locations

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you can claim in business. You can verify it, but

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it's basically the start of getting you know, things

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going for visibility and Google Maps and Google

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Search basically local. Right, So you

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know, Neil, have you done anything around Google

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my Business? I have. So

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if you live in Seattle and you type in like,

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I'm kind of a big deal in Neil Hotel. I've

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even claimed building already. I even

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changed my hours to be open twenty

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four hours a day, no holidays.

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You know has my phone number and everything like that.

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But it's kind of interesting because I claimed,

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you know, I also live in a hotel there, so I claim

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my condo unit. And the funny part about

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that is when people search for the hotel in Seattle,

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it also shows my information. But

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yeah, it works quite well. The

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thing with Google Locals or Google My Business,

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whatever you want to up calling it

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is you can have multiple spots.

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If you have multiple locations,

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A lot of people forget that, Oh I can only

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have one spot. No that's not the case. If you have ten

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different locations, you can have an

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address for ten different locations,

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and by doing this you'll continually

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generate more and more business

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from it. But just claiming your listing isn't

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enough. You need to get the reviews going.

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So the more reviews you get, if you have

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five stars, you're going to do way better than if

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you had no reviews or if you had

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three stars. That is a huge important

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point that most people forget. It's

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not just about claiming or listening. You

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need to be descriptive, explain what you do,

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and have a ton of positive reviews.

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Yeah, and there's a ton of tools out there. You know. It's

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about the reviews. You know, you can call them citations.

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It's about having the right you have to have

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consistency in terms of your your kind of

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you know, name, address, and phone number as well.

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There's a whole host of factors that we can go on about,

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but these podcast are short, So I do recommend

3:01

checking out local search ranking

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factors, and there's a lot of you know, annual

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guides talking about Okay, these are the most

3:08

most important factors. But guess

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what, you know, reviews play into it. We're

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still talking SEO here, right. Links still matter

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in this case too, and you

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know that's how you're gonna push yourself up. What I can

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say is I can share a story. There's a New

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York Times piece that I recommend Google link this as

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well about locksmiths, right,

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so I think this is an Israeli based company

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and they just claimed a bunch of listings in the United

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States. They're not really based here, but

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you know, they just have a bunch of listings for locksmiths and they

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just kind of owned the whole thing. I from what

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I heard. You know, their revenues went from you

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know, a couple of million and all the way up to eighty

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one million or something like that, you

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know, utilizing Google my business. So

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just FYI, you know you don't want to abuse it like

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this, but just saying, you know, the possibilities

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are are good, so you should

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be looking at it if you do have you know, I

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mean, look at what Neil's doing, right, I mean he's he's

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putting his presence everywhere, right, and we're we're

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actually doing the same thing. You know. We

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we might claim like multiple you know, you

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know, we might be in different rework locations, right

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and we actually do work there sometimes, so we'll claim

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those locations too. So

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just you know, keep that in mind and you

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know, test it out for yourself. Yeah, have fun

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with local listings again, don't abuse it.

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And that company who went from whatever

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a few million to eighty million or what other numbers.

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I bet you a lot of the listings will

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get removed now because they went to public with

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it, or if someone went public with it. Yeah

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true, So yeah, don't abuse

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it. Just you know, do it where it's it

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actually makes sense and you should

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be okay, and hopefully you The good thing

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about Google my business too, is that you can go in and check your

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analytics to see, you know, if your

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search impressions are going up and people are clicking on

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your listing or not. So it's just, you know,

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Google's getting a little better at carrying

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more about local businesses and that's that's good for

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everyone here. So that's it for today

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and we'll see you tomorrow. This session of Marketing

4:55

School has come to a close. Be sure to subscribe

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to help you find the success you've always

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dreamed of. And don't forget to rate and

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in class tomorrow right here on Marketing

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School