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Welcome to Marketing School, the only

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podcast that provides daily top level

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marketing tips and strategies from entrepreneurs

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that practice what they preach and live

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what they teach. Let's start leveling

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up your marketing knowledge with your instructors,

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Neil Patel and Eric Sue.

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All right, guys, before we start, we got a special

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That makes it super super important to optimize

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one easy way to do it is use the host

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that Eric and I use, dream Hosts. So

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just go to dream host or Google it,

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find it, check it out, and it's a great way

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to improve your low time. Welcome

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to another episode of Marketing School.

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I'm Eric Sue and I'm Neil Pata,

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and today we're going to talk about why you should

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not create content daily unless

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it meets this. What is this? So

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the big thing that most people don't know about

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content is all the algorithms

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from social media like Facebook to

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Instagram. It actually hurts

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you to create content that people don't like because

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If you keep pushing out content into your feeds

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that no one is engaging with, it tells these platforms

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that your content sucks. Your followers don't like it. So

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then when you push out more content, even if it's

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good, the likelihood of them seeing it are

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slim to none because their algorithms that are starting to not

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push stuff to them because they've already

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told them that they're not interested. And the same

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goes with SEO. If you write a ton

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of mediocre content, then

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Google's not going to want to rank it because there's so

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many blogs out there, over a billion, they might as well

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rank the stuff people want to read. On

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your end, unless you can produce high

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quality content, don't push it

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on a daily basis, focus on the quality over

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quantity. Yeah, I think

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directionally I agree with that. I

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think what I found interesting recently

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looking at I think it was Gary Vee that said this,

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So Gary v cranks out a ton of content. I think

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there's different comparisons.

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I think when you look at a long form blog

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like backlink Go for example, that's like high

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quality. You have to be very deliberate

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with it. There's a lot of data that goes into it. Long

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form again, it takes probably weeks or even

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months to pump out a really great piece. When

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I think about social media, this

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all assumes that you've established a foothold

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of decent quality content with one

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channel first, and then you're starting to expand. I

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think you can start to think about expanding

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more because when I think about social media,

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you don't necessarily need to have the highest

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caliber of content because the feeds are just going all the

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time, So you're better off throwing

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more at bats and seeing what sticks.

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And that's kind of the Gary v model. He's actually

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mentioned that you go for decent

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quality, high output, and if

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you again, if you're like a backlink, go super

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high quality, super well researched. You spend

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more time, You're more deliberate there. So I think it just

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depends on what you're doing exactly.

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So I think again, when I think about us repurposing,

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for example, recording that we're

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doing right now, we're live right now, and these videos are

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gonna be chopped up, we're gonna throw them onto repurpose

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house, so we use repurpose House dot io, and

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then they're gonna be decent chunks, right, decent

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quality, and then they're gonna find a time stamps that

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they're interesting, and we're just gonna throw them up on Instagram

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or IGTV or YouTube or

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Twitch or whatever. Probably not Twitch, but like

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TikTok for example. And sometimes

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like the ones that I don't expect to take off, they just

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take off. So you never really know. Yeah,

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one thing you keep in mind, I think Eric and I are pretty much

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saying the same thing, just in different ways. If

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you write a really long term blog plust like

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a backlink, or even sometimes what I do on the olpatail

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dot com, there's still no guarantee that I succeed.

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It still is a hit or misapproach. Even

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in content marketing with social media, if

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you spend a lot of time on a video, it

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doesn't mean it's gonna necessarily do well

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or image or anything like that. So

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in general, when you're doing content,

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you want to end up putting out content that you genuinely

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think people will like. When I say,

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don't put out crap content every day, some

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people just want to take

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a random picture being like this looks cool.

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Here's a cloud. Right. If your content

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has no purpose and you're not going to get

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much engagement, don't

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put it out see with Gary Vee.

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Yes, he's putting out a ton of content,

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but overall the quality is good. And what I

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mean quality, I'm not talking about he has to use

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a professional equipment. It could just be his phone.

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When I mean the quality is good in which

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he's helping people. He's providing value with

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his content. If you listen to something, it

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may motivate you, it may inspire

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you, it may teach you something new. Same

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with Eric's content. So if you have purpose

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behind it, the general rule of thumb is it's

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going to be valuable to someone whether you create it in

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one minute or you spend a month. And

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whether you spend one minute on something or

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a month, there's still no guarantee of success.

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And that's why a lot of us do crank out

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a lot of content, including me and Eric,

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but we don't crank out content

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for the sake of it. We do make sure no

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matter what we create, no matter how little or

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long of time we're spending on that content,

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it's providing value to whoever is watching

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it, listening to it, or even reading it. Cool.

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So that is it for today. Just guys

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aim to be helpful and text us

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three one oh three four nine three

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seven eight five. Again it's three one oh three four nine

5:15

three seven eight five. We'll give you special announcements

5:18

when things are going on, and the cool thing is we can also

5:20

jeel target where we're sending announcements as

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well, so when things start back up again, we might

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even do meetups and things like that. But that is

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it for today and we will see you tomorrow.

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We appreciate you joining us for this session

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of Marketing School. Be sure to rate,

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review, and subscribe to the show and

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visit marketingschool dot io for

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more resources based on today's topic,

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as well as access to more episodes

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that will help you find true marketing success.

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That's marketingschool dot io until

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next time. Class dismissed