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Marketing Smarts

Anne Candido and April Martini

Marketing Smarts

A Business and Marketing podcast
Good podcast? Give it some love!
Marketing Smarts

Anne Candido and April Martini

Marketing Smarts

Episodes
Marketing Smarts

Anne Candido and April Martini

Marketing Smarts

A Business and Marketing podcast
Good podcast? Give it some love!
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Episodes of Marketing Smarts

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Good or bad events can make or break your brand. You can’t always do everything perfectly, but there are plenty of things you can do to ensure your event runs smoothly. This Quick Hit gives you hot-off-the-press experiences with all these aspec
In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 9th special guest is Sam Baier, Senior Director, Brand at Elevate. They’re a full-service c
There’s never been more data at our fingertips, but with that comes privacy and ethical concerns. How do you pull out insights that will positively impact your business? It comes down to a few things - and we highlight 2 in this Quick Hit. Make
In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 8th special guest is Tom Custer, Vice President Business Development at Reztark Design Stud
No matter what role you’re in, you often need to have a point-of-view (POV). You always need the support of your team and your clients if you want that POV to move your business along. In this Quick Hit, we have the answers you’re searching for
In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 7th special guest is Maeve Hagen, Managing Partner at Taylor. They’re a purpose-led marketi
Speaking can be a very rewarding experience and help advance your career, no matter the size of the stage. Being a compelling speaker takes lots of practice, showing up with presence, engaging actively with the audience, and not leaving the con
In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 6th special guest is Kyle Schlegel, VP, Americas Marketing & DTC at Weber. He’s an award-wi
So many of us women deserve to be in the leadership positions we dream of, but we struggle getting there due to outdated beliefs. Helping women rise in leadership comes down to being good moms and good leaders, having the responsibility to rise
In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 5th special guest is Mark Hughes, Partner and Chief Strategy Officer of Oodle. They’re a di
How do you build empathy in the workplace? This is an area we’re super passionate about and have loads of experience in from a variety of different workplaces. Let’s build some empathy. Catch the full episode here.
In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 4th special guest is Angie Fischer, COO of Lightborne Communications. They’re a full-servic
Agencies can be a huge help to your business in a wide variety of ways. Like many aspects of the marketing world, the role of agencies has changed drastically over time. You can expect modern agencies to seek to understand the make-up and capab
In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our third special guest is Teresa Heath-Wareing, Online Business Owner, International Award-Win
The changes in NIL (Name, Image, and Likeness) have gotten a lot of attention in college athletics and it’s created a huge opportunity for both college athletes and brands. We wanted you to learn from an expert at tackling these tricky NIL scen
In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our second special guest is Jimmy Smith, Chairman, CEO, and Chief Creative Officer of Amusement
Your sub-brands can pack a serious punch for your business – when you use them correctly with your primary brands. How do you get your brands to work together like a family? It comes down to a strong brand architecture. This Quick Hit gives you
In this episode, we kick off our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our first special guest is John Gleason, Founder and President of A Better View Strategic Consu
The work world has changed A LOT in recent years. One of the biggest aspects that’s changed is work environments. While it used to be expected to come into the office every day during the work week, the use of hybrid work environments is becomi
It can be a really tough - but beautiful - thing to get your team to work together towards a common goal. It’s essential for the success of your company, but there are so many distractions that can take away from good work. How do you remove th
Virtual events have many, many perks that can help spark your B2B marketing efforts. We welcomed on Jon Kazarian, Founder and CEO of Accelevents. They’re an event technology platform to facilitate every type of event – including virtual events,
Our ultimate goal in doing this episode is to shine a light on the realities of being a woman in business, so women can approach their careers and lives with their eyes wide open. Many of these realities are highly controversial, so they are ra
How do you want to be remembered in your career? Let’s assume it’s a positive legacy you want to leave – there are a TON of ways to leave your mark. Many of these you can start doing right now, no matter your role or level of experience. Check
One of the best ways to grow your business more efficiently and productively? A strong brand. Once you have that established, the possibilities are endless: you can capture attention without having to overpay for it, generate a powerful word-of
Your brand is everything. How do you set your brand up for success – today AND in the future? This Quick Hit brings you real-world problems you may be experiencing and reveals how to solve them. Make sure to listen to the full episode here.
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