Marketing and BRICK Theory - Live Episode 5

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA 

Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962  (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes)

Topic: Marketing and BRICK Framework

Discussion Points • What is the BRICK Framework? • How does it work? • A dive into each stage: o Values o Problems o Solutions o Learn o Plan o Develop o Connect o Action

Enjoy the Episode - Happy Marketing!

Website Thingy: www.marketingstudylab.co.uk  The Professional Bit: https://www.linkedin.com/in/petersumpton/  Facebook Community: https://www.facebook.com/groups/marketingstudylab/  Tweet Tweet: https://twitter.com/cousinp81 

Transcript (this transcript isn’t 100% accurate but provides a decent representation of the conversation – soz for any confusion)

Peter Sumpton Okay, that was a brief intro. Hello, and welcome. I'm on my own today. It's a bit of a shame. But the show must go on and all that jazz. Welcome. If you're just joining me, my name is Peter Sumpton, Lego master of marketing. And what I like to do on a Friday afternoon, because it's the afternoon here in the UK, is dive into some marketing and and what do we mean by that? Well, what we mean is that we take marketing as a profession that we should all know and love. And we combine that with a particular

other element.

So that could be in the past, we've done finance, we've done education, we've done Media Relations, we've done history, and those types of things, today is going to be slightly different. It's a slightly different marketing, and because like I say, I'm on my own. And what we're going to do today is we're going to look at something called the brick model. It's a model that I've created that helps me get across what I am trying to do, when I speak to clients, it helps me create a formula for them, a marketing plan for them, that is clear and obvious. And also, it makes sure that I don't really miss anything out in that step process. So what I want to do today is take you through that formula. And lo and behold,

we use this,

we use Lego to do it, which is quite cool, really big fan of Lego as you might know. And it's in the you can see it here. This is your brick formula. So we've got a fair few points to get through. That includes values, problems, solutions, learn, plan, develop, connect, and obviously action, always about the action. But first, I just want to break down this model. So I can explain it to you a little bit better as we go through today. If you do have any comments, if you do have any questions, please put them in the

comments,

or post them or wherever you're watching this because we're live on Facebook, YouTube, and LinkedIn. Well, modern one does a See ya. So what we're doing today, it's marketing and brick theory, which we really cool. Again, just as people start to join us, I just want to highlight the fact that this is, again, my methodology that I take to clients, to highlight how I can help them from a marketing point of view, and marketing consultancy point of view, and help them achieve their goals through marketing. So I'm a strong believer in my passion in life. And my main goal in life is to help as many companies and as many people understand what marketing can do for their business. So if you do have any questions about marketing, planning, my brick model as we go through it, or anything else, for that matter, just dive in the comments,...