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Guest: Lenka Koppova Topic: Marketing and Social Media Events

Discussion Points • What does it take in 2020 to coordinate an event? • What is different from previous years? • What is the best thing about organisation them? • And what's the hardest thing about online events? • What are your social media tips for 2021?

Enjoy the Episode - Happy Marketing!

Website Thingy: www.marketingstudylab.co.uk  The Professional Bit: https://www.linkedin.com/in/petersumpton/  Facebook Community: https://www.facebook.com/groups/marketingstudylab/  Tweet Tweet: https://twitter.com/cousinp81 

Transcript (this transcript isn’t 100% accurate but provides a decent representation of the conversation – soz for any confusion)

Peter Sumpton And we're live. We're back live and I've got a guest this week or two weeks it just me. So it's great that I have got a guest again this week and what a privilege to have lenker cup of are with me today on marketing study lab live, first of all, Lenka thank you so much Samuel, do this. And joining me, of course, happy to be here. Thank you for having me. Excellent. So as the ticker at the bottom says, we're going to be talking about marketing, and social media, but social media events as well. And we'll come on to that in a little bit after you have just explained to the audience a little bit more about yourself about the wonderful world of Lincoln.

Lenka Koppova Okay, so Hello, everyone. I'm Lanka, and I'm a social media consultant. And aside from running my own business, doing social media strategies, and content and trainings, I'm also the founder of Cambridge social media, which is an organisation it's a community for small business owners and freelancers where we all help each other. And we support our community with anything social media marketing related. And from there, we started with monthly meetups, which obviously, this year, is not as easy to run in person meetups. So we've turned our monthly meetups into weekly Facebook, live training sessions and zoom workshops. And I'm also the organiser of embrittled. Media Day, which again, this year going virtual. So it's a conference in November, and I'm super happy that Peter is running a session for us as well.

Peter Sumpton Yes, so am I thank you so much for the opportunity to do that, really looking forward to that as well. And you'll see that over social in the coming weeks, but really super excited for that and to be part of it and to get to know a bit of your community as well, which will be really, really cool. Okay, so like I said, At the start, all we're going to do today is have a bit of a chat around social media events. So first and foremost, if people got any questions, post them in the comments, and we'll get around to them, or just say hello, or a shout out or whatever you want to do. That's fine with me. But so first Lanka, 2020 has been a bit different over the years, from from, you know, for the past 2030 years, it's been slightly different to what we used to. How have you had to Well, first of all, how did you make the decision to go ahead with your events? And secondly, what changed? You know, first, let's do one question at a time. How did you make that decision to do this?

Lenka Koppova It was very interesting this year, because I run to in person events in the past two...