This strategy is an excellent way to introduce new people to your business and spotlight the person who wins your giveaway. To enter into a random drawing to win a prize, you can ask users to like a post of yours, tag their friends and follow you on Instagram. For the people who perform those actions, randomly pick one to win your prize. If you’re holding a book launch, you can give away a signed copy of your new book. If you’re looking to move an item out of inventory, you can have it serve as the incentive to enter the giveaway. You can either mail the prize to the winner or get them to visit your physical location for a photo opp and winner announcement video.