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Marketing Trench Warfare
Marketing Trench WarfareEpisodes
Marketing Trench Warfare
Marketing Trench Warfare
A weekly Business podcast
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Episodes of Marketing Trench Warfare
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What's this? A new episode from the trench?! That's right, your eye's aren't deceiving you. Ardee and Tony are back and share their thoughts on Facebook's stock plunge as well as announce some big changes in their careers. They also talk abou
What happens when the metrics go...bad? Tony's here to tell you that and a protip for Hubspot email customization. Also, learn what responsive fundraising is and whether it represents the organizations you support. This and more in the trench!
Facebook announces yet another change to its ads and Ardee and Tony break down what it means for you. They also talk about Artificial Intelligence and something Ardee wishes it would do for his marketing. This and more in the trench!
Giving Tuesday 2021...it came...but did it conquer? Ardee shares the WORST subject line for Giving Tuesday in his inbox and Tony talks about what makes a great mission statement. This and more in the trench!
For this special Thanksgiving episode, Ardee and Tony look back at the events and people that helped shape who they are as marketers today. They also talk about how developing a culture of "thanksgiving" can impact your productivity and content
Are you embarrassed with your buyer personas? USC is. Discover the pitfalls of buyer personas and the better way to learn about your customers and donors. Also, why you may not want to become a chief marketing officer after all. Surprising data
What does donor centered fundraising look like? How do you design an award winning fundraising email? Do people LIKE emojis in their emails or should you leave them out? These are just some of the great questions Ardee and Tony tackle in this w
Ardee and Tony talk about how the New York Times has capitalized on Facebook's recent advertising misfortunes and what this could mean for the future of online advertising. They also discuss why your Facebook ad metrics may be lying to you and
Ardee and Tony break down the marketing insights they gained from Dune and why Facebook is having a not so great quarter (hint: fear is the budget killer). They also talk about why personalization can be a double-edged sword in your emails. Th
What happens when your "next big thing" undoes much of your "last big thing?" Ardee and Tony talk about the importance of keeping your customers happy and what we can learn from Apple's recent product launch. They also discuss the big mistake m
Do you text your donors? SHOULD you? What about Instagram. Are you marketing there? If so, does it work for your KPIs? Ardee and Tony talk about Instagram marketing, cultivating recurring donors via text messaging and why a hamster's stock port
Ardee and Tony were in Austin Texas to bring you their thoughts on the 2021 NIO Summit. Hear about their favorite speakers and catch some interviews with fellow attendees about marketing tests and optimization. This and more in the trench!Int
Are you a marketing villain or "white knight?" Ardee and Tony talk about the bad rap marketers get and why every good product needs a good marketer. They also discuss easy things you can do to improve your SEO. Things like hiring a knight in fu
Just do it! Or should you? Ardee and Tony talk about why you may want to go ahead and do that project you have been putting off now, rather than waiting until later. They also talk about why good SEO isn't free and the reasons your ideal donors
When is it too early to talk about Calendar Year-End Fundraising? How much is a dinosaur chicken nugget worth? And, is Content still the king of marketing, or has the crown been overthrown? This and more in the trench!
It's official, ios 14 is making Facebook ads cost more and convert less. How can you fix your campaign? Ardee and Tony break it down for you. They also discuss why fewer people may be donating to religious organizations and why Ethan Allen is m
Today, Ardee and Tony discuss five ways to "hack" your marketing strategy and embrace innovation. They also discuss how a technique used to save Allied bombers during WW2 could also save your next appeal. This and more in the trench!
What makes an email great? Ardee and Tony break down their favorite tips for making your emails better than ever. Also, what can Koosh teach you about marketing? More than you think! Discover this and more in the trench.
Ardee and Tony are back in the trench for a discussion of multi-channel marketing. Discover how you can break out of departmental silos and pursue outcomes instead of outputs. They also share what NOT to do if you get a lowball salary offer. Th
Are you the hero of your own marketing? If so, you probably aren't doing it right. Today, Ardee and Tony revisit one of their favorite episodes from the archives where they talked about why you should make your donor or customer the hero.
Today, Ardee and Tony revisit their 6th episode and ask two important questions: Who gets the value from your marketing? And, is there a Platonic Form of an online form? Stay tuned to find out!
Who knew that we'd still be talking about Privacy Fundamentalism 87 weeks after this episode first aired. Catch this conversation from the archive to learn what Privacy Fundamentalism is and why it matters to your marketing. Also, do your buyer
Should Marketing Trench Warfare have a subscription box? What about a Patreon? Today, Ardee and Tony ask if there are too many subscription box services and discuss how Patreon is taking on Apple, Facebook, and walled gardens. This and more in
Today in the trench, Apple takes aim at the heart of email marketing and delivers what some are saying could be a "fatal blow" to business as usual. Discover what Apple's new privacy standards may mean for your marketing as well as why customer
Today Ardee and Tony talk about brand reputation and how you can best manage it online. They also look at the bleak "cookieless" future facing online marketers and what it means for how we reach customers or donors. This and more in the trench!
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