With budgets constraining and customer expectations at an all-time high, how can industry leaders rise to overcome today’s unique marketing challenges? Shannon Duffy, EVP of Cloud and Industry Marketing at Salesforce, joins us to discuss the latest findings from the company’s 8th annual State of Marketing Report, and shares how marketers can leverage Salesforce’s cutting-edge technology to gather insights and drive customer satisfaction.

Tune in to learn:

• Shannon’s biggest takeaway from Salesforce’s State of Marketing Report (02:49)
• The importance of real-time customer engagement (9:18)
• About Shannon’s Forbes piece on changing customer attitudes (18:38)
• How Salesforce Genie is revolutionizing marketing (20:32)

Mentions:

• State of Marketing Report, 8th Edition - Salesforce
• Pepper Evans, SVP of Marketing, Optum
• “Bringing Build-A-Bear Alive in New Ways With Jenn Kretchmar, Chief Digital and Merchandising Officer of Build-A-Bear Workshop” (Marketing Trends podcast; Ep. 359)
• Salesforce Genie - Turn Data Into Real-Time Customer Magic
• Humana
• L'Oréal
• Einstein Intelligence - Salesforce
• Salesforce+
• Salesforce TeamEarth
• “The Future Of Commerce: How Brands Can Stay Ahead Of The Curve” (Forbes article by Shannon Duffy; February 24, 2022)

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