Demand Spring
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Join Doug Bewsher, a seasoned leader in Marketing and Executive at Arrowroot Capital, as he shares his insights into the dynamic world of MarTech. As the former CMO of Salesforce and Skype, Doug talks about the power of AI in B2B marketing, the
TJ Hager is the Manager of Customer Success at Adobe and the creative mind behind MOPs Notes, a newsletter where he shares his insights and experiences in the tech and marketing industry. In this episode, TJ reflects on the challenges of workin
Join Sherri Kottmann, Chief People Officer at Quickbase, as she shares her extensive experience in human resources and her approach to creating a thriving workplace environment. In this episode, Sherri discusses the challenges of engaging and e
In this insightful episode, co-hosts Mark and Elle dive into the findings of the Demand Spring 2023 Revenue Marketing B2B Benchmark Report. They discuss the significant progress in revenue marketing practices, with 50% of respondents believing
Join co-hosts Mark and Elle as they delve into the tumultuous yet transformative year of 2023 and its impact on the world of marketing. In this episode, they discuss the challenges marketers have faced during what Elle describes as a tech crash
Jodi Cerretani is the VP of Marketing at RollWorks, an account-based marketing platform for B2B Marketing & Sales. Jodi has more than 10 years of experience in leadership roles and has served in leadership positions at Vidyard, Kapost, and Kahu
Adam Schoenfeld is a serial entrepreneur who has founded four companies, including his latest ventures, KeyPlay.io and PeerSignal, both of which are disrupting the marketing and sales space. In this episode, we'll dive into Adam's insights on m
Angela's career journey has taken her Executive Assistant to agency founder to holding marketing executive roles at leading software companies. In this episode, Angela shares her unique story and the lessons she's learned along the way. She off
Scott Rabschnuk, Vice President of Strategic Marketing at Blue Cross Blue Shield of Massachusetts, has an extensive background in healthcare marketing. Scott spent the better part of his career agency-side as an Executive at Hill Holiday, where
The oral history episode series continues with architect and former C-3 President, Fred Marks. Kate Goodson sits down with Fred to talk about evidence-based design and the Academy of Neuroscience for Architecture, including how humans are affec
Buell Duncan is an anomaly having spent his entire career at one organization. Buell has held many executive roles throughout his tenure at IBM, starting in one of the unlikeliest places for a marketer: sales. In this episode, Buell shares valu
Mark Stouse is the Chairman and CEO of Proof. With an extensive CMO background, Mark shares his career history as well as lessons learned as a CEO, including how to get out of your own way and keeping your ego in check. Learn more about Mark’s
Audrea Laffely, the VP of Digital Transformation and Innovation at Rocket Software, and marketing executive has over 15 years of both agency and client-side experience. In this episode, Audrea shares her perspective on the customer experience,
Laura Marx is the CMO of RSA Security and has built and led global marketing teams throughout her career. As a remote worker for over a decade, Laura shares her thoughts on how to be a leader from afar, offers some solid advice to aspiring firs
Carlos Hidalgo, Chief Revenue Officer at Demand Spring, and special guest Pam Didner, the Founder of Relentless Pursuit, join today’s discussion to recap some important marketing trends that happened in 2022 and offer their insights on what mar
Chris Arrendale is the CEO and Founder of CyberData Pros and is a Privacy and Data Security professional. With more than 22 years of experience in the field, Chris has gone deep with email deliverability and tested the nuances of what makes an
Ramli John is a Podcaster, Engineer-turned-Marketer, and Author of Product-Led Onboarding, a book about how to turn new users into lifelong customers. In this episode, Ramli shares his thought process on what marketers need to think about when
Marissa Homere is the VP of Marketing at Irwin, an investor relations and capital markets software company. She is a demand generation leader and for the last decade, she has built and scaled marketing teams in a wide range of industries. She i
Jeff Wright is the Senior Director of Revenue Marketing and Operations at Elastic Path and has been a results-driven leader for the last 20 years. In this episode, Jeff shares what he thinks about leading the younger generation, what he thinks
Jon Davies is the Head of Marketing Technology Transformation at Fidelity Investments and has been a Global Marketing UX and Creative Technical Leader over the last 15 years. Jon understands there’s a wealth shift happening among the millennial
Delia Garced is Senior Director of Demand Generation at Waters. For the past 30-plus years, Delia has been leading and building global marketing teams at some of the world’s biggest companies, including GE, where she served as a marketing leade
Erin Blaskie is a fractional CMO, a mom, a mental health advocate, an entrepreneur, a TEDx speaker, a travel blogger, and more. In 2004, when she was just 21, Erin started a marketing consultancy business. Since then, she has worked with the le
Jefferson Darrell is the Founder and CEO of Breakfast Culture, a firm that helps organizations embrace inclusion and diversity and helps them overcome any challenges they might face in the process. Although Jefferson began his career as an engi
Lisa S. Jones is the Founder & CEO of EyeMail Inc. and for more than 17 years, she has continued to be a catalyst for digital disruption and prolific innovator with multiple, patent-pending technologies in the email and texting platforms. She i
Kathi Kaplan is the SVP of Demand Generation of UiPath, a leading automation company. With 30-plus years of experience in the industry and as a leader that can quickly make decisions, she shares her insights about creating a vision and how to m
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