Mat Mathews, Chief Technology Officer and Vice President of Boys and Girls Clubs of America (BGCA), is guiding this 160-plus year old organization through a digital transformation. BGCA is wonderful organization that impacts children all over

Brian Carr-Bringing people back to cities

Sep 27th, 2023 39m 7s

Midtown Atlanta, like all urban areas, took a huge hit during the pandemic. The move for people to work from home has also hurt the businesses and communities who = depend on the influx of daily visitors. Brian Carr, Director of Marketing and C

Brian Carr-Bringing people back to cities

Sep 24th, 2023 39m 8s

Midtown Atlanta, like all urban areas, took a huge hit during the pandemic. The move for people to work from home has also hurt the businesses and communities who depend on the influx of daily visitors. Brian Carr, Director of Marketing and Co

Marketing When People Are On Edge

Sep 15th, 2020 36m 22s

On this episode, Dr. Marni Bender, a clinical psychologist, talks about how fear and anxiety are driving the general public's behavior and what marketers can do to affect positive behavior change. Creative Outhouse specializes in behavior chang

Mind Blowing Insights About the Pharmaceutical Industry

Jun 24th, 2020 33m 2s

This episode contains mind-blowing insights into the Pharmaceutical industry, targeting HR managers, personalized healthcare marketing vs. privacy and a new term for you, “Monkey Math.” Whether you’re in marketing or not, this episode will be e

Targeting Orthopedic Surgeons When Surgery is On Hold

Jun 17th, 2020 28m 52s

Hey everyone. This is Rudy Fernandez from Creative Outhouse. At Creative Outhouse we create brilliant content and integrated marketing campaigns. Just go to Creative Outhouse.com and click on Creative Work if you don’t believe me. This episode

The Future of Healthcare Marketing: Launching a New Series of Episodes

Jun 12th, 2020 14m 20s

Hey, this is Rudy Fernandez from Creative Outhouse. This mini episode will launch our new healthcare series. We all know that the COVID crisis has been devastating to providers. We’re going to talk about that in these episodes, but the crisis h

The Secret to Public Health Campaigns: Behavior Change

May 7th, 2020 34m 52s

Health messaging is part of every brand's communication now. So how do we develop campaigns with behavior change messaging to promote public health? How do we speak to people's minds and hearts? To get them to do what's best for them, even when

How to Find the Story in Your Data

Apr 29th, 2020 31m 23s

Hey folks, this is Rudy Fernandez from Creative Outhouse. So how you been?Yeah, me too. But hey, here’s a positive observation about the last two months. Look how fast the world took action. And not just leaders. But all of us. We united and to

Creative Marketing for Consumerism in Healthcare

Apr 22nd, 2020 27m 29s

Hey folks, this is Rudy Fernandez from Creative Outhouse. In this episode we're going to talk about consumerism in healthcare marketing. Here's how fast things have changed. Richard Schwartz, who's a brilliant healthcare strategist, told me tha

Cannabis Marketing: Optimizing a Brand in a New Category

Apr 15th, 2020 29m 50s

Hey folks, it’s another week of uncertainty and not great news. If ever we needed a holiday like April 20th, it would be this year. It's cannabis day. And even for those of us who don't partake, it may be a good day to just raise a glass or do

Create Better Content and a Better Brand

Apr 9th, 2020 31m 8s

We're in another week of this paused world waiting to see what the future might bring. Today Jay Acunzo joins our show. Jay runs Marketing Showrunners and creates a lot of great content. It's especially appropriate now becuase none of us knows

What is the future for Agencies, Consultancies and CMOs?

Apr 1st, 2020 34m 36s

Hey everyone, I hope you're all saying healthy and safe. I'm thinking a lot about the people who are sick, and the people who are on the front lines. I also know a lot of healthcare workers and people who work at grocery stores who are on the f

How to Support Nature and Boost Healthy Communities

Mar 25th, 2020 37m 9s

Hey everyone, this is Rudy Fernandez from Creative Outhouse. I hope everyone is staying healthy and safe. I’ve been trying to figure out what to compare this pandemic to some other event for context and I can’t find one. this new territory for

A Craft Cider Pivots and Finds Its Brand Voice

Mar 18th, 2020 45m 3s

Jason Marraccini and Nicole Wheeler from Treehorn Cider join us to share their triumphs and setbacks of starting a hard cider business while keeping their marketing jobs. Their journey includes how they learned to pivot and uncover their true b

Technologists and future-proofing creative teams

Mar 2nd, 2020 35m 19s

Husani Oakley, Chief Technology Officer of Deutsch joins us to discuss how to create 21st century creative teams, the role of a technologist and how a diverse team is required for an agency’s survival.Deutsch’s newly-minted Chief Technology Off

Protect your IP and Cover Your Company From Legal Issues

Feb 19th, 2020 32m 31s

Hey, everyone, this is Rudy Fernandez from Creative Outhouse. If you're in marketing, Sharon Toerek is someone you want on your side. She's an attorney who specializes in legal challenges Marketing Agencies run into. For example, she talks abou

Voodoo: How to Launch a Better-for-You Brand

Feb 5th, 2020 29m 10s

David Lemley, founder of Retail Voodoo joins us to discuss retail and Better For You Brands. A pioneer in retail with a purpose, talks about the upsurge in healthier products and how to create a brand for long-term success.Hey everyone, this is

Expert Digital Strategist on the Future of Digitization

Jan 22nd, 2020 35m 7s

Katrin Zimmermann, Managing Director of TLGG joins us to discuss the future of our digital world. Hey everyone, this is Rudy Fernandez from Creative Outhouse. Katrin Zimmermann is the managing director of TLGG Consulting in New York, a strategi

Stop Boring Creative and Over-Reaching With Brands

Jan 8th, 2020 27m 50s

Thanks for joining us for Season 2 of Marketing Upheaval. In this episode our founder and host, Rudy Fernandez shares his point of view on the marketing landscape from the abundance of invisible creative to the over-thinking a brand. If you lik

Planable: Revealing Your Best Social Content Workflow

Dec 18th, 2019 30m 6s

Hey everyone, this is Rudy Fernandez from Creative Outhouse. What a pleasure it was to speak with Xenia Muntean, the CEO of Planable. It's a content review and marketing collaboration platform. She had some sharp insights into how companies nee

How to Build a Revolutionary, Purpose-Driven Brand

Dec 11th, 2019 36m 21s

Hey everyone, this is Rudy Fernandez from Creative Outhouse. In this episode we talked about creating a brand framework with Ed Farley. He knows a bit about that since he's lead branding for global brands like Anheuser Busch and Humana, United

Timely, Effective Healthcare Marketing in a New Era

Dec 4th, 2019 24m 37s

Hey everyone, this is Rudy Fernandez from Creative Outhouse. This is Part Two with Sandra Mackey, the Chief Marketing Officer of Bon Secours Mercy Health, a large nonprofit hospital system that’s in seven states. We’re entering a whole new era

How Can Hospitals Provide a Quality Continuum of Care?

Dec 4th, 2019 24m 51s

Hey everyone, this is Rudy Fernandez from Creative Outhouse. I love these two episodes with Sandra Mackey, the Chief Marketing Officer of Bon Secours Mercy Health, a large nonprofit hospital system that's in seven states. Now just for perspecti

Bonus

How to Survive the Upheaval: Ask Terrific Questions

Nov 27th, 2019 6m 11s

Hey everyone, this is Rudy Fernandez from Creative Outhouse. It's Thanksgiving and we know a lot of our listeners will be enjoying time with their families, or if not enjoying at least you're spending time with your families. Anyway, you can he