The Thank You movement started in Australia with the goal to eradicate poverty. They've attempted to do this by creating a commercial brand in the FMCG sector called Thank You. Now they've upped the stakes and they've challenged the industry big league of Unilever and Proctor & Gamble to join them,that would be effectively a fight against themselves. Daniel Flynn is a co-founder of Thank You, he spoke to Ashraf Garda on the eve of their big disruptor campaign and attempted meeting with Uniliver and P & G on October 14 2020