Episode Notes

Hey hey, what's going on everybody I hope you are doing well I just want to welcome you to the Marketing with Midnyte podcast. This is episode number 1 and in this episode, I just want to basically go through an origin story about myself and talk about kind of where I came from what I'm all about and how I stumbled upon this marketing business and concept and whole fresh world. So strap which bootstraps on and let's get ready for kind of a crazy ride.

I've spent the last six years at a nine-to-five job that I love to hate. Until I came across an idea that sparked a flame for an online business. Now I've got a house, wife, kids, passion and desire to make this online business a reality. The big question is how will I do this without venture capital or debt while spending time with this family. join in and follow along as I learn, take action on, and share marketing strategies to grow my online business using the power of chatbots and internet automation. My name is Shane Rakke and welcome to the marketing with Midnyte podcast!

All right good morning good afternoon whatever it is in your world and your neck of the woods. Once again I just want to welcome you to the marketing with Midnyte podcast my name is Shane Rakke, I will be your host. Throughout this podcast, in the future, I look forward to trying to possibly do interviews and trying to get other people on here as well but for now, I will be the primary talking person in this world. During the podcast, I'd love to talk about things like chatbots, email automation, marketing concepts, and just business in general. I guess there's a lot of different things, but that's not really the focus on just this one, in particular, this one will be about an origin story and about my own life and how I literally stumbled upon the whole marketing world. I didn't start here I definitely didn't dream that I would end up here but I'm really happy that I did so basically here's the whole origin story. so I was born in central Minnesota in a small dinky town of about 2500 people, in this 2500 people community it's a small farming community. Where I mean the last day of the high school for the seniors we all drive our tractors to school so you could that's just kind of tells you a little bit about how small the community is. but it's and it's also a deal where everybody knows everybody else's business and if you don't know somebody you know of somebody you know it's kind of one of those deals so kind of a crazy little community that we have.

I am an only child and I my parents are still both with us and that's how that's kind of a part of the reason that the Midnyte Flyer name came to be. So my dad used to be a trucker when he was a kid when he was small so younger and when he was a trucker he would go by the handle a Midnyte Flyer. So he was always the one that would take the midnight shift when he was like 18 years old and he was out driving with his dad and so then he would always get called Midnyte Flyer so I kind of inherited that name a little bit because I started using it in my video games when I went out when I was a kid and than then it's just kind of stuck ever since. So my flare was basically a testament to him.

I graduated from this from this small town. I went to college and I became something that's called a Physical Therapist Assistant. After I graduated from school, I met my wife in that last year as a senior. Then after we after I decided that we're gonna go to, I was gonna go to college, she actually offered to me if I would I'd be interested in carpooling with her out to school every day to cut and save a little bit of money. Little did I know that the multiple hours upon hours upon hours in the car during these carpools would be the time that I would get to know where the most and the fact that that was going to spark you know the rest of our lives. I was only appreciative at the time of the fact that we were saving money but I wasn't appreciative of the fact that, holy buckets, I was going to build a relationship during that time and now looking back hindsight's 20/20. I'm super appreciative of the fact that we went out and hey we got to know each other during that during those carpool times.

Shortly after that seems like a blink in the eye I graduated from college. We started I started the typical job the year before I graduated we had our first daughter she is 6 years old now. Then after I did graduate or after I started the typical job then we actually built our first house.

Fast forward about two years after I started the PTA job, a friend invited me to lunch and he didn't really specify why he wanted to invite me to lunch. He just said hey can you go today I said sure why not. During this lunch, we sat down at in restaurants over in St. Cloud and he's really excited like he was just like jacked out of his mind and I thought what the heck is this deal. What is going on like what is you know it's just kind of goofy and he basically was all business and he didn't want to waste my time and he says "Hey I just came back from this guy named Grant Cardon's event" and I said "okay yeah?" He said yeah "I just I just bought this whole software for an entire year that's called ClickFunnels and I don't know anything about it I don't really wanna know anything about it but I'm super excited about this software and I you know because I don't wanna think about it I was just wondering if he was wondering if I would basically manage this software for me?" I kind of looked at him like what the heck are you talking about a man like I I have no idea at all and eventually I said yes because it sounded kind of like techie and tech related. So it was pretty much right up my alley.

So then because it was more tech related versus marketing things I thought sure why not because I had zero experience with marketing before that so I started my journey with ClickFunnels. I just learned the software and I learned the tech side of it and I learned everything I could possibly consume just about ClickFunnels and we did not have the success that first year at all. I tried and I tried and I tried to you know build up funnels and I build out landing pages and do it and use the actionetics and use all these different things and that just didn't work for me so I was kind of disappointed but then eventually the year expired and then I I kind of it kind of just died

after that so that made me but the the trouble though is that it gave me a spark Anna gave me a oh my gosh this this whole marketing world is just amazing like it just blew me up so for a while there I tried the affiliate program with click funnels that also did work off well for me but then I was starting to learn more about just the marketing concepts that clickfunnels was based on versus just click phones themselves so my my evolution kind of changed to where then I was moving towards marketing concepts and the whole overall marketing picture eventually this led me more to more towards like chatbots and email automations and I'll talk about those a lot during these podcasts but with these chat bots it was a way to deliver the same type of information that clickfunnels was delivering except it was sent straight through messenger and it wasn't done through email and when email open rates rates I mean a worldwide standard of like 20 to 30 percent somewhere in that ballpark and the fact that chat bots are able to get opened at about 80 to 90 percent like my mind just exploded and because the fact that like just that alone was just I don't know rational enough to to justify like moving more towards chat bots so I deep tove into chat bots and different automations and different technologies as far as that goes because then I get that again I was relating more towards the tech side I wasn't it wasn't about the marketing thing anymore then I was more towards the tech and I really really enjoyed that aspect of it but again kind of came to a roadblock because it's such a new thing that people really just aren't responsive to it I've talked to so many people about about chat BOTS and I've had a couple opportunities with clients and those type of things but I've you know it's just like hitting a roadblock still so eventually I evolved from the front even from the chat BOTS and stuff and now it's just like I'm super interested in just business and just but general business and just trying to learn as much as possible as much as you can do within a business and building a business and this in this process that is such a struggle to go from

I don't know just nothing at all and not sure how much money should stick into it because you're not sure if you're ever gonna get anything back out of it and just building up this business and taking these principles that you keep learning and in consuming through all the different social media channels and then just applying them and I think that that's where a lot of people start to get stuck is where it's super easy to consume boatloads of information and consume more and more and more and more information but then in order to apply it is the next trick and that's where I've found myself getting stuck in this in this world is where I just oh ha you know I can

I can take it all in I could read for days I considered scrolling my phone for hours on end but then to apply that information to a concept is a struggle so now nowadays I help and teach other people about these about these marketing concepts and chatbots and information that I've learned over the over the course of years now and I help people to try to kind of see that see what they're all about and see that light and that's one really big reason that I want to start this podcast is because I want to deliver my deliver my information to more people out there in the world and I want to try to just show people that you know marketing isn't such a sleazy thing in the world even though it kind of gets a bad reputation and chat BOTS and automations aren't such but aren't such a bad thing either and I want to try to help you know kind of shed some light on on that that dark ish place I think that a lot a lot of good things are coming especially with with Gary Vee and his excitement over just marketing in general and I think that he helps to show people that you it's a necessary thing within business with Russell Brunson and his all of his concepts that he puts out and they talk about I think you're all fantastic and are things even the Tony Robbins of the world you know those type of people are just absolutely fantastic because they're helping to try to bring a light to the subject so that's really it and that's where I'm at today is I'm trying to just help businesses help entrepreneurs help people to kind of see that see that light and that concept and that's that's one big thing that I hope to do through this podcast it's something that's

I always hear people say that you should do things that scare the crap out of you and I don't I never understood that until I really started to try to put myself out there so things like Facebook lives where just scares you or things like this like podcasts where it just scares the heck out of you and I never understood why but people always said that it's one way to make yourself to force yourself to grow and that's a hundred percent true because I want to be able to expand my life my brain my everything and I want to just continue to grow versus just kind of shrivel up into a little ball and just succumb to whatever the world throws at you so that's my that's another big kind of a selfish goal of myself is to try to grow through this podcast so I really

I think that's it for my origin story that's basically my whole spiel as far as where I am at today I really really greatly appreciate you listening to this podcast if you've made it this far I really look forward to talking more about these marketing concepts and all these different things and about my about the things that are happening in my life as well and again I appreciate you listening and I really look forward to chatting with you more in the next one you take care.

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