Direct Primary Care is a growing type of clinic that almost doesn't need marketing because the experience speaks for itself. DPC takes some of the best parts of value-based care and concierge-style memberships to offer consumers more access, ea

MARKETING WITH SOUL: Nice & Firefly

Aug 2nd, 2023 17m 45s

Nice Healthcare and Firefly Health differentiate their digital-first, employer-provided care by positioning themselves as modern and convenient. Nice explains that not accepting insurance is one way they keep costs down, and Firefly goes to gre

MARKETING WITH SOUL: Best Buy & Forward Health

Jul 26th, 2023 18m 43s

Forward Health says they're "healthcare the way it should be." Best Buy says they "meet you at the intersection of health and technology." One is a concierge-style clinic; the other is an electronics store. But they both market the ways that th

MARKETING WITH SOUL: ChenMed

Jul 19th, 2023 18m 17s

With 120 senior medical centers in 15 states, ChenMed uses experience-based positioning and a relationship focus to market their value-based care for Medicare Advantage members. How do their marketing messages convey their value proposition to

MARKETING WITH SOUL: Transcarent & 98point6

Jul 12th, 2023 14m 53s

Transcarent markets fast digital care that's available from your employer, aided by their recent acquisition of assets from 98point6. How are your health choices impacted when the benefit and information comes from the place where you work?Joi

MARKETING WITH SOUL: Walmart Health

Jul 5th, 2023 14m 8s

Walmart Health lets its experience speak for itself, starting with transparent pricing. They post a price list for each clinic so you can know before you go. We can all learn from their commitment to this important part of the patient experienc

MARKETING WITH SOUL: UnitedHealthcare & Optum

Jun 28th, 2023 13m 56s

UnitedHealthcare and its Optum subsidiary offer tools to help consumers stay healthier, including a $35/month insulin service and a price matching tool for prescription medications. While they employ tens of thousands of physicians, they don't

MARKETING WITH SOUL: Walgreens & Village Medical

Jun 21st, 2023 19m 43s

Walgreens and its subsidiary Village Medical market value-based care that includes home and retail experiences. They attempt to do this while attempting to convey that high-quality care can come from anywhere. Join veteran hosts Jared Johnson

MARKETING WITH SOUL: Amazon & One Medical

Jun 14th, 2023 19m 44s

Amazon and One Medical market themselves in ways that reflect consumers’ needs. Their brand promise centers on convenience and other experience-based factors.Join veteran hosts Jared Johnson and Peter Balistrieri as they challenge primary care

MARKETING WITH SOUL: CVS Health & Oak Street

Jun 7th, 2023 19m 55s

Who’s paying attention to how disruptors are marketing themselves? CVS Health says they’re delivering care like no one else can, and Oak Street claims that they have doctors who actually listen.Join veteran hosts Jared Johnson and Peter Balist

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