CMU’s New Venture Challenge — hosted by the CMU Isabella Bank Institute for Entrepreneurship — provides transformational experiences for CMU students to develop their business ideas and earn start-up funds for their businesses. Amy sat down with two CMU student-athletes — football player Lawai’a Brown and baseball player AJ Kostic — who participated in the 2024 New Venture Challenge, earning awards and the interest of real investors. Also joining her was Kaye Reimers, program and event manager for the CMU Isabella Bank Institute for Entrepreneurship.