Scott Baradell chats with Bill Swift of Brierley+Partners about the history of loyalty programs and how they are evolving today.Learn more about Brierley+Partners at www.brierley.comLearn more about Idea Grove at www.ideagrove.com

The origins of Brierley+Partners 02:12Long-standing customer relationships 04:32Earning points vs. enhanced customer experience 06:00How loyalty marketing has changed over the years and how Brierley+Partners has changed with it 08:20Customer advocacy and influencer marketing 10:35Loyalty solutions as part of the overall MarTech stack 15:46What’s the ideal company size for Brierley+Partners' solutions? 17:43What’s the future of loyalty marketing? What trends should we keep an eye on? 21:43Amazon Alexa offerings 25:48