In this Martech Zone Interview, we speak to Jason Falls, author of Winfluence: Reframing Influencer Marketing To Ignite Your Brand (https://amzn.to/3sgnYcq). Jason speaks to the origins of influencer marketing through to today's best practices that are providing some superior results for the brands that are deploying great influencer marketing strategies. Aside from catching up and discussing Jason's road to success, we discuss:What is influencer marketing and how has it evolved over the last decade?Is influencer marketing about follower counts? Is it only digital?Why are brands counting on influencers to effectively grow their marketing?How to determine whether an influencer is a fit for building awareness about your brand.If you're an influencer, how can you approach brands to assist with their markeitng strategies?Tune into this interview where Jason shares his exprience, use cases, and strategies for brands to adopt and deploy influencer marketing as part of your overall digital and traditional marketing mix. Special Guest: Jason Falls.