In this Martech Zone Interview, we speak to Stephanie Cox, Vice President of Sales and Marketing at Lumavate. Corporations who hope to transform their organization must change the overall customer experience. Stephanie discusses "everything touching the customer" at Lumavate - marketing, sales, service, and support - and how alignment across all impacts business results.Stephanie isn't your traditional business leader. Stephanie discusses her journey in taking on multiple responsibilities within the organization and provides sage advice to other companies who hope to improve the experience for both prospects and customers. Stephanie discusses how the alignment has impacted every position within sales, marketing, service and support... and how it's fundamentally differentiated the organization within their industry. Stephanie is also the host of the Real Marketers Podcast (https://www.lumavate.com/podcasts/), where she has authentic conversations with marketers who ask forgiveness, not permission. Lumavate (https://www.lumavate.com) is a low-code mobile app platform made for businesses to dream, create, and publish an app all in the same day. Special Guest: Stephanie Cox.