This is a conversation with Retroviral founder Mike Sharman. Retroviral has made more brands "go viral" globally than any other agency in Africa. Focusing on strategy, content creation, dissemination and reporting . Learn more here https://retroviral.co.za/

To learn more about our new partnership with Sage and how #SageForSmallBiz can impact your business here: https://www.sage.com/en-za/size/small-business/ Signup for a free trial using the offer code SageMash

The Mashstartup podcast explores practical learnings and candid ​journeys of Africa's emerging entrepreneurs and creators. The Mashstartup Podcast profiles the most talented creators, impactful entrepreneurs & high performing professionals with the purpose to drive insights and tactics to help you build what you believe in. Youth entrepreneurship evangelist Mashudu Modau is an influential voice in the small business community. As founder of Lutcha and Founders Sauce – he connects people and builds platforms to help African entrepreneurs grow. Learn more www.mashstartsup.co.za Visit