Zach Champeau is Sr. Director of Operations at Saleytics, an inside sales organization that has a program focused on DTC strategy. In this episode he shares the objectives companies have with DTC, where DTC activities have the most influence, types of programs that can help with lead generation, the main reasons why patients who need care drop out before receiving it, and how to measure the success of your program.

Links from this episode:

• Zach Champeau LinkedIn https://www.linkedin.com/in/zach-champeau-50441264/
• Saleytics  https://www.salelytics.com/

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