Dr. Joseph F. Coughlin, PhD is Director of the Massachusetts Institute of Technology AgeLab and author of “The Longevity Economy: Inside the World's Fastest Growing, Most Misunderstood Market.” He is a Senior Contributor to Forbes and writes regularly for MarketWatch and the Wall Street Journal. He believes the future is female and is a powerful advocate for members of the new longevity economy, a disruptive economy that’s misunderstood by brands and advertisers.

His advice? Pay attention and cater to the first demographic in history to have health and vitality, wisdom and life experience, and a pocketbook to match ... All at the same time! Ignore them at your economic peril!

Women at Midlife are the Perfect Storm and the Doctor is in:

• Why it’s important to rewire versus retire.
• Why the perception of older people as “needy and greedy” is far from the reality
• Why our perceptions about aging are hurting us economically
• Why corporations should begin focusing on and investing in older adults
• How females are the key to our future success
• Why the 50 plus female is the most trusted advisor to Millennials
• Why community and connection are so important to women at Midlife & Beyond
• How our greatest danger is social isolation
• Why he is optimistic about the future of aging
• Why it’s important to write a new story about aging
• How to live longer, better and more empowered
• How managing your health and well being is the key to living your best life
• Why investing in your physical health is the key to longevity
• Why we must talk openly about Ageism
• The 3 things you need for the highest quality of life

Links for Dr. Coughlin:

MIT AgeLabDr. Coughlin's WebsitePurchase The Longevity Economy: Unlocking the World's Fastest-Growing, Most Misunderstood Market