This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Neal Schaffer. Neal Schaffer is a leading authority on helping innovative businesses through their digital transformation of sales and marketing through consulting, training, and development and execution of social media marketing strategy, influencer marketing, and social selling initiatives.

We discuss Neal's new book on influencer marketing, how to run a good influencer marketing campaign, why UGC is important for brands, and how to write influencer branding guidelines.

Follow Neal on Twitter: https://twitter.com/NealSchaffer Hire Neal: https://nealschaffer.com/ Buy Neal's Book: https://www.amazon.com/Age-Influence-Power-Influencers-Elevate/dp/1400216362/

Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/

Produced by Courtnie Lewis: https://www.courtnielewis.com

Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A