MasterMind Minutes One Guest, One Question, One Expert Answer in Minutes Not Hours

Today's special guest is Elyse Lupin.

With over 20 years of marketing experience, Elyse is a true expert in franchise marketing. Her expertise also extends to marketing strategy, digital marketing, branding, and brand strategy. Elyse has had the privilege of working at renowned brands such as Comcast, The Walt Disney Company, NBC, and New Balance Athletic Shoe, which has given her a broad marketing background.

Elyse's journey began at The Pennsylvania State University in University Park, where she laid the foundations for her career by earning a Bachelor of Science in Marketing. After graduation, she worked in NYC as an NBC Page.

In 2007, Elyse decided to further enhance her knowledge and skills by pursuing an MBA at Boston University. After completing her MBA, Elyse returned to Philadelphia and joined Comcast Corporation. She initially worked within the product marketing group, focusing on go-to-market strategy. Later, she transitioned to the direct marketing group, where she worked on campaign testing and strategies for email acquisition, direct mail, and retention marketing.

In 2015, Elyse took a leap of faith and founded her own marketing agency, Elysium Marketing Group. Specializing in Food and Franchise marketing, Elysium has achieved great success in lead generation for franchise brands like Yogurtland, Bonchon, and Ducklings Early Learning Center. Elyse's expertise in digital marketing and branding has been instrumental in driving growth for her clients.

Overall, Elyse Lupin's impressive career trajectory and extensive experience in franchise marketing make her a true powerhouse in the industry.

To contact Elyse: [email protected]: https://www.elysiummg.com/To contact Gary: [email protected]: www.frangrow.com

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