That sounds crazy, but if you want to target your ideal audience you have to narrow your branding which by definition will ignore some people. Trying to appeal to everyone will get you mediocre results and a mediocre business. 

How do you narrow your branding and brand identity to reach your ideal clients. Jason Byer tells you where to start and what steps you need to take. He works with Crowdspring who has helped thousands of businesses narrow their branding and achieve more success. 

Take Aways from this Episode

• What is a brand verses a brand identity
• Do you need to rebrand
• Why do we use logos
• Where do you start with your branding
• Why images speak to our brains better