Meaningful content strategy is asking the question “Why?”

Why are we doing this? Who is it for? What is our goal?

Once you are able to answer those questions, and create a framework around them, that is when you will see success within your marketing strategy.

This is one of the many content strategy ideas Joe Cardillo, Content Marketing Manager at Ureeka, and I cover on this episode of Masters of Content. We dive even deeper into:

• Investing in and using content marketing effectively
• Getting started in content strategy and marketing
• How to think about breaking up large content into micro-content

Find this interview and more by subscribing to Masters of Content on Spotify, Apple Podcasts, or your preferred podcast player.