Staying relevant in a fast-paced environment and with your consumers will determine how well you flourish as a brand. The question is…how do you stay relevant?

In this episode, we talk about this and more as Josh Van Dyk talks to Allen Adamson, who most recently co-founded Metaforce.com and released ‘Shift Ahead,’ a book on how to stay relevant in this fast-changing world we live in.

We also talked about:

• Staying focused on your North Star and understanding how to tell your story
• Most valuable memories from working with companies like P&G in advertising
• Understanding how to best use customer insights in storytelling
• How do you become a lasting, successful brand from a ‘Buzz Idea’?
  

For the entire interview, tune in to Apple Podcasts, Spotify, or wherever you get podcasts. Find Allen Adamson on LinkedIn or send him an email at [email protected].