Your ideal buyer is already having a conversation. They might even be having a conversation about your product or service.

That’s why it’s so important to consistently churn out relevant content, so that you’re right in front of them when they’re ready to buy.

But how do you figure out what to write about?

Shondell Varcianna, CEO & Founder at Varci Media, has a fool-proof method for finding content topics worth writing about, and she shares it in this episode along with other tips and tricks for starting content production.

We discuss:

- Why personalized writing is so important

- Creating relevant content with consistency

- Handling multiple channels at once

- Tips for starting content production

Find more interviews like this by subscribing on Apple Podcasts, Spotify, or wherever you get podcasts.

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