One of the biggest differentiators today for B2B brands is the best possible customer experience. Since there really is no substitute for real-world interactions, activating influencers at events is one of the best customer content strategies o

EP 5: How to Produce Internal Events That People Actually Want to Attend w/ Merideth Ranahan

Oct 28th, 2019 29m 58s

How do you create a fantastic experience for your event guests? It all starts with that initial interaction. Merideth Ranahan manages executive event production at Capital One. She came on this episode of the Masters of Events podcast to talk a

EP 4: 4 Questions to Ask Your Event Attendees That Will Help You Build a Better Guest Experience w/ Benny Aquila

Oct 21st, 2019 19m 5s

We’ve been talking a lot about first impressions. So, have you ever thought about how important name badges are? On this episode of the Masters of Events podcast, Benny Aguila, Sr. Marketing Events Specialist for Blue Shield of California, came

EP 3: How a Great Team, the Right Technology, and Meaningful Metrics Can Lead to Successful Events and Increased ROI w/ Sydney Leopold

Oct 7th, 2019 26m 11s

In this episode of Masters of Events, we interviewed Sydney Leopold, Global Events Marketing Manager at Sophos. Sydney talked about how she uses events to drive the mission of her company, how she thinks about event goals and metrics, and how t

EP 2: How ABM Has Changed the Game for Event Marketers w/ Jessica Fewless

Oct 1st, 2019 30m 9s

ABM is the best thing to happen to event marketers. That’s because it allows them to be far more targeted at events, whether they’re of the trade show/conference variety or company-produced (e.g., VIP dinners, workshops). Listen in as Jessica

EP 1: Why Events Need to Be a Key Part of Your Marketing Plan w/ Rodney Siebels

Sep 22nd, 2019 23m 52s

Events are a core part of marketing. If it’s not already a key part of your marketing mix, you’re missing out. Events not only help deliver the mission of your marketing campaign but they help deliver the mission of the company as a whole. On t

EP 0: Why You Should Listen to Masters of Events

Aug 29th, 2019 7m 53s

Many companies use events as their primary channel for marketing and engaging with their customers. And for good reason. Events are a wonderful place where people can meet face-to-face, which is important now more than ever. Companies use event

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