Tejas Manohar: Data activation and composable CDPs in a privacy-first world
Released Monday, 22nd January 2024
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Tejas Manohar: Data activation and composable CDPs in a privacy-first world
Tejas Manohar: Data activation and composable CDPs in a privacy-first world
Monday, 22nd January 2024
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Tejas Manohar is the co-founder and co-CEO of Hightouch. Prior to founding Hightouch, Tejas was an early engineer at Segment, a leading Customer Data Platform (CDP) acquired by Twilio.
The following topics have been covered in this interview:
- Current limitations of Customer Data Platforms (CDP) as a core building block of the marketing data stack
- The value of composable CDPs and Reverse ETL
- Privacy compliance challenges of CDPs and customer data integration as a whole
- Potential overlaps with Data Clean Rooms
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Masters of Privacy
Interviews and updates at the intersection of marketing, data, privacy, and technology. With an eye on a human-centric, demand-led future in which transparency, control, and personal agency play a crucial role. Sergio Maldonado (host) is a dual-qualified lawyer, LL.M in IT & Internet Law, CIPP/E, and PrivacyCloud CEO.Masters of Privacy is hosted and maintained by PrivacyCloud.Join Podchaser to...
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