On this episode of the Mastery Unleashed podcast, host Christie Ruffino interviews Alina Vincent, a business strategist renowned for mastering online challenges. Alina shares her journey from being a university instructor to becoming an entrepreneur known as the “queen of challenges.” Her first business venture was in photography, but she later pivoted to business coaching, leveraging her passion for challenges to grow her community and client base.

Alina explains that the appeal of challenges lies in community building and the excitement generated by group participation. She highlights that effective challenges are those that push participants out of their comfort zones and encourage the development of new skills. She details her transition into digital products, specifically her first 21-day challenge, which helped clients organically acquire customers via Facebook.

Throughout the podcast, Alina emphasizes the importance of aligning challenge topics with subsequent offers to ensure they are a stepping stone rather than a final destination. This strategy prevents challenges from cannibalizing potential sales by leaving participants wanting more, thus making them effective lead-ins to paid programs.

ABOUT ALINA

Alina Vincent is a business strategist, speaker, and international bestselling author of “Teach Your Expertise,” “Leverage Your Expertise,” “Own Your Expertise’, and “Monetize Your Expertise” books. She’s known globally as the creator of the “Profitable Online Challenges” Formula, which helped her grow her business from zero to over a million dollars in just four years. Alina is passionate about helping entrepreneurs package and monetize their knowledge and expertise to create a leveraged and scalable business. Experts hire her for strategic advice, and a simple step-by-step approach to creating successful online programs, engaged Facebook communities, and profitable 5-day challenges.

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Profitable 5-Day Challenge Checklist

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LINKS SHARED ON THE SHOW

www.facebook.com/groups/BusinessOwnersWhoThinkBig

https://businesssuccessedge.com

www.instagram.com/alinavincent

https://twitter.com/AlinaVincent1

ABOUT OUR SHOW

Mastery Unleashed (formerly Overcoming Mediocrity) is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino.

Each episode features today’s top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.

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